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Professor of Marketing and Consumer Behaviour, Queensland University of Technology

Gary Mortimer is a Professor of Marketing and Consumer Behaviour at the QUT Business School. Prior to joining QUT, Professor Mortimer spent over 25 years working with some of Australia’s largest general merchandise and food retailers.

In 2021, he was appointed as the Chair of the Consumer Research Advisory Committee for the Australian Retailers Association.

He seeks to bridge the gap between industry and academic research by working closely with industry partners to deliver high impact, relevant research that informs the retail and pharmacy sectors. His current research looks at pro-social rule breaking and consumer oriented deviance in retail and service settings.


  • 2019–present
    Professor, QUT, Brisbane
  • 2016–2019
    Associate professor, QUT, Brisbane
  • 2013–2016
    Senior Lecturer, QUT, Brisbane
  • 2011–2013
    Lecturer, QUT, Brisbane
  • 2010–2011
    Associate lecturer, QUT, Brisbane
  • 2008–2010
    Retail Operations Manager, Coles Group - Shell Allaince (Fuel & Convenience)
  • 2001–2008
    State Merchandise Co-ordinator, Coles Group


  • 2009 
    Griffith University, Brisbane, PhD
  • 2005 
    Griffith University, Brisbane, Bachelor of Commerce - Honours
  • 2003 
    Griffith University, Brisbane, Bachelor of Commerce (Retail Operations)

Research Areas

  • Marketing (1505)
  • Marketing Management (Incl. Strategy And Customer Relations) (150503)
  • Consumer Oriented Product Or Service Development (150501)