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Senior Lecturer in Retail Marketing, University of Tasmania

Dr Louise Grimmer is a Senior Lecturer in Marketing at the University of Tasmania. She is also a 2021 Fulbright Scholar and Senior Fellow with the Institute of Place Management in the UK.

Louise researches local shopping precincts, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. Her other research interests are supermarket and department store retailing, thrift and sustainable shopping, tourism and retailing, issues management and crisis communications in the context of the retail industry, and how the digital economy is transforming traditional modes of shopping.

Louise is a Member (and Certified Practising Marketer - CPM) of the Australian Marketing Institute and a Member of the American Marketing Association. She co-hosts the retail podcast 'Shopology' with Dr Jason Pallant from Swinburne University of Technology, and has worked as a radio presenter at the ABC.

Louise is regularly sought out for expert comment by local, national and international media outlets and she has published in leading academic journals including Journal of Retailing and Consumer Services, Annals of Tourism Research, Journal of Small Business Management, Journal of Consumer Behaviour and Asia Pacific Journal of Marketing and Logistics.


  • 2019–present
    Senior Lecturer in Marketing, University of Tasmania
  • 2017–2019
    Lecturer in Marketing, University of Tasmania


  • 2015 
    University of Tasmania, PhD
  • 2010 
    Deakin University, MA (Communication)
  • 1991 
    University of South Australia, GradDipBus
  • 1990 
    University of Adelaide, BA

Professional Memberships

  • American Marketing Association (AMA)
  • Australian Marketing Institute (AMI)
  • Institute of Place Management (IPM)
  • International Place Branding Association (IPBA)
  • Australian and New Zealand Association for Leisure Studies (ANZALS)

Research Areas

  • Marketing (1505)
  • Marketing Communications (150502)
  • Marketing Management (Incl. Strategy And Customer Relations) (150503)