Menu Close
Senior Lecturer in Retail Marketing, University of Tasmania

Dr Louise Grimmer is Associate Head Research and Senior Lecturer in Retail Marketing at the University of Tasmania. Louise is Associate Editor of the Journal of Consumer Behaviour and The International Review of Retail, Distribution and Consumer Research, a Fulbright Scholar and Senior Fellow with the Institute of Place Management in the UK.

Louise researches local shopping precincts, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. Her other research interests are supermarket and department store retailing, thrift and sustainable shopping, tourism and retailing, issues management and crisis communications in the context of the retail industry, and how the digital economy is transforming traditional modes of shopping.

Louise is a Member (and Certified Practising Marketer - CPM) of the Australian Marketing Institute, the American Marketing Association, the International Place Branding Association and Mainstreet Australia. She hosts the retail podcast 'Shopology', has worked as a national radio presenter for the ABC, and writes the 'Retail Therapy' column for TasWeekend in The Mercury newspaper. Louise is also the co-founder and co-convenor of the global network 'Promoting Academic Women', and runs the retail consultancy 'Shopology'.

Louise is regularly sought out for expert comment by local, national and international media outlets and she has published in leading academic journals including Journal of Retailing and Consumer Services, Annals of Tourism Research, Journal of Small Business Management, Journal of Business Venturing Insights, Journal of Consumer Behaviour, International Journal of Retail and Distribution Management, and Asia Pacific Journal of Marketing and Logistics.


  • 2019–present
    Senior Lecturer in Marketing, University of Tasmania
  • 2017–2019
    Lecturer in Marketing, University of Tasmania


  • 2015 
    University of Tasmania, PhD
  • 2010 
    Deakin University, MA (Communication)
  • 1991 
    University of South Australia, GradDipBus
  • 1990 
    University of Adelaide, BA

Professional Memberships

  • American Marketing Association (AMA)
  • Australian Marketing Institute (AMI)
  • Institute of Place Management (IPM)
  • International Place Branding Association (IPBA)
  • Mainstreet Australia

Research Areas

  • Marketing (1505)
  • Marketing Communications (150502)
  • Marketing Management (Incl. Strategy And Customer Relations) (150503)


Fulbright Postdoctoral Scholar 2021-22