An image from Nintendo’s The Super Mario Bros. Movie. Nintendo has made effective use of nostalgia to turn the Mario series into the best-selling video game franchise of all time and one of the largest multi-media properties on Earth.
(Nintendo and Universal Studios via AP)
Nostalgia can provide emotional relief during times of stress, a fact which the entertainment industry takes full advantage of to profit off of the anxiety of Millenials and Gen Z.
When rightwing politicians talk of bringing back greatness, they are doing it for a reason.
Wax figures of the Beatles in Madame Tussauds Berlin represent the pop stars in their youth — the two surviving members, Paul McCartney and Ringo Starr, are in their 80s.
(Shutterstock)
Artificial intelligence helped produce the Beatles’ 2023 hit “Now and Then.” But despite the sophisticated technology, the song reveals our obsession with the past and our anxieties about the future.
Summer in Australia is often set to the soundtrack of a Test cricket match. That sentimentality can get in the way of seeing cricket for what it is: a hyper-commercial cash machine.
After Irving Berlin, left, penned ‘White Christmas,’ he pegged Bing Crosby as the ideal singer for what would become a holiday classic.
Irving Haberman/IH Images via Getty Images
Nationalist parties are the most likely to be found dreaming of a glorious past in their campaign literature, especially in central and eastern Europe.
The Beatles wave to fans after arriving at New York’s Kennedy Airport in 1964.
US Library of Congress
As we age, it can be hard to fathom the gap between our younger selves and the bodies we inhabit. Carol Lefevre explores this strange form of homesickness.
Summer is here, together with its host of sun-drenched paraphernalia. One marketing scholar takes a look at our relationship to the emblematic cocktail, Aperol spritz.
During the brainstorming stage of the design process, AI-powered image generation programs can open creative doors that may have otherwise never been accessed.
A student on a school bus holding a digital point-and-shoot camera.
Jason Zhang/Wikimedia Commons
Smartphone cameras tend to be more advanced than their clunky, point-and-shoot predecessors. But the allure of cameras from the early 2000s reflects a broader search for meaning.