Several news outlets recently ran stories suggesting Wendy’s would raise prices during busy periods, prompting widespread backlash and criticism online.
(AP Photo/Charlie Neibergall)
Imagine yourself the CEO of a company that mainly sells one product. One of your goals is to maximise profits. You know you can charge a flat price, or modestly raise profits by using quantity discounts…
Companies that use drip pricing to lure customers in are being watched closely by the ACCC.
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ACCC Chairman Rod Sims has put drip pricing in online markets on the regulator’s hit list for the year ahead, warning there would “shortly be enforcement in this area”. It’s a welcome and overdue move…