As Election Day approaches, candidates in races across the country will be doing everything they can to get out the vote – including turning to behavioral science.
The thousands of Wells Fargo low-wage employees who defrauded customers likely knew how it felt to face unfair overdraft fees or a deteriorating credit rating. So why did they do it?
Behavioral research shows why a heavy-handed approach like the UK’s soda tax works better than the mere warning that San Francisco wants to put in advertisements.
The attacks in Paris are putting refugees in the crosshairs, yet it’s the integration of these and past migrants that are key to the security of Europe.
Behavioral research shows that federal employees are more likely to click on an email if it’s sent at lunchtime.
Reuters
Recent research suggests a new way to look at the famous prisoner’s dilemma and how the results could help us better understand human behavior and encourage cooperation.
Selfish, cooperative – or doesn’t understand the rules of the game?
Woman image via www.shutterstock.com.
Behavioral economists have revolutionized the standard view of human nature. No longer are people presumed to be purely selfish, only acting in their own interest. Hundreds of experiments appear to show…