Effective strategic communications about Kate Middleton’s condition would have helped the princess better protect her privacy, while building bridges of trust and transparency with the public.
It is problematic that the Nine network chose to run an interview with the prime minister of this nature – and it remains to be seen if it handles the opposition leader in the same way.
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.
Fred Cook, USC Annenberg School for Communication and Journalism
A PR veteran explains four key takeaways from a survey of communicators and activists taken earlier this year and what they mean for today’s anti-racism protests.
Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Amid the din of cries about a ‘ban’ and the prayer ‘causing offence’ the Lord’s prayer advert has got more media traction than it would had it been screened.
A politician invites coal industry representatives to a celebration of their work at the New South Wales Parliament. The purpose? To push the message that coal is absolutely essential to our economy and wellbeing.
Public relations and arts journalism are inextricable. And so, unlike in other areas of the media, the influence that PR has on the arts sections of newspapers and magazines is not so contentious. But…