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Associate Professor, Department of Communication Studies and Media Arts, McMaster University

Dr. Alex Sévigny, APR is an associate professor of communication studies and communication management at McMaster University in Hamilton, Ontario, Canada. He is an expert in public relations, communication management, and data-driven communication strategies, most recently using AI, augmented and virtual reality. Dr. Sévigny is also the editor-in-chief of the Journal of Professional Communication and the chief examiner of the Accredited in Public Relations program for the Canadian Public Relations Society. His research interests include the use of artificial intelligence and big data in communication, political communication, and strategic communication. He is currently finishing a book with co-author Martin Waxman on how AI is transforming strategy and workflow in the creative professions. In addition to his academic work, Dr. Sévigny is also an active public relations practitioner and consultant.


  • –present
    Associate Professor, McMaster University


  • 2000 
    University of Toronto, Ph.D.


Accredited in Public Relations (APR)