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Associate Professor of Marketing, Sobey School of Business, Saint Mary’s University

Dr. Ethan Pancer is an Associate Professor of Marketing at the Sobey School of Business at Saint Mary’s University. He is an expert in impression formation and how digital innovations and social media shape consumer behavior. Dr. Pancer was named as one of “The 40 Most Outstanding B-School Profs Under 40 in the World” (Poets & Quants 2017) at age 32. He received his B.Com., M.Sc., and Ph.D. in Marketing from the Smith School of Business at Queen’s University.


  • –present
    Associate Professor of Marketing, Saint Mary’s University


  • 2013 
    Queen's University, Marketing