The 2014 World Cup has already seen a significant volume of Twitter conversation across a number of (English language) keywords, including #joinin, #worldcup, #Brazil2014 and #worldcup2014, as well as…
Academic rigour, journalistic flair
Articles on Sports sponsorship
Displaying 21 - 27 of 27 articles
During the Sochi Games, much has been written about “ambush marketing”, and its applications at, and around, the Olympics. At Sochi2014, there have already been many examples of non-sponsors exploiting…
On the face of it, there doesn’t seem to be much to link Lionel Messi’s choice of drink with a Black Sea beach resort, a former holiday destination of Russian communist leaders. And yet over the next six…
When Neymar scored for FC Barcelona against Villareal in a recent Spanish La Liga game, it was a momentous occasion. As the Brazilian international turned to celebrate, he pulled up his shirt to reveal…
Last night, ABC’s Four Corners investigated Tom Waterhouse’s heavily marketed entrance to the online Australian sports wagering industry. Along the way it showed the ways in which the gambling industry…
Endurance athletes, from weekend warriors to the elite, seek nutritional post-exercise products to enhance training and speed recovery. But for athletes, the challenge of negotiating the massive range…
Sport is generally a healthy activity that transmits important societal values, such as fairness, perseverance, and teamwork. Unfortunately, it’s also the primary vehicle for marketing alcohol to the general…
Top contributors
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Visiting Fellow, La Trobe University
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Director of Cancer Programs, Cancer Council NSW; PhD Candidate in Nutrition & Dietetics, University of Sydney
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Postdoctoral Research Fellow, Queensland University of Technology
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Academic Director and Associate Professor in Sport Management, University of Delaware
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Senior Lecturer in Public Health Nutrition, University of Wollongong
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Lecturer in Media and Cultural Studies, The University of Queensland
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Professor, Institute for Media and Creative Industries, Loughborough University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Assistant Data Analyst, Queensland University of Technology
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Professor of Law, University of Westminster
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Professor of Sports Law, Manchester Metropolitan University
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Senior Lecturer in Sport Finance, University of Stirling
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Associate professor, Monash University
