Stadium naming rights are controversial at the best of times, so why do companies pay so much for them?
Nike has made it clear that its support of Hockey Canada is contingent on the organization behaving in a transparent and accountable manner.
THE CANADIAN PRESS/Jeff McIntosh
The unique relationship between Nike and Hockey Canada makes the end of their decades-long sponsorship especially notable.
A United States women’s national team member takes a shot during a FIFA Women’s World Cup send-off soccer match in San Jose, Calif., on July 9, 2023. Sponsorship and marketing deals with women athletes are often performative and exploitative.
(AP Photo/Josie Lepe)
While positive change has been seen, especially surrounding this year’s Women’s World Cup, there is still much work to be done by organizations governing women’s professional sports.
Tottenham Hotspur play Arsenal in a Premier League match in 2023, kit heavily branded.
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Brendon Knott, Cape Peninsula University of Technology
Many feel the money could be better spent developing local sport.
Los Angeles’ Crypto.com Arena – home to the LA Lakers basketball team – was known as Staples Center when sponsored by the US office supplies retailer.
Pamela Brick / Shutterstock
Sports sponsorship is the main way children are exposed to alcohol marketing. It increases their risk of drinking at earlier ages, drinking more once they start and drinking more hazardously.
Athletes must position themselves as brands to enhance their finances.
Ulrik Pedersen/NurPhoto via Getty Images
Sexism in sport plays out on and off the field. Differences in marketable qualities for endorsement deals as well reactions to male versus female athletes behaving badly are evidence of this.
The Pink Cricket Test aims to raise awareness and funds for the McGrath Foundation and is sponsored by the Commonwealth Bank.
Paul Miller/AAP
There is a growing business risk for sponsors from being associated with FIFA and they are better placed than UEFA even to push for reform.
Spectators can attribute the positive qualities of the sport they’re watching to the supplements and sports drinks being promoted.
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Sporting bodies shouldn’t unconditionally accept sponsorship from nutritional supplements and sports drinks companies because a link with sports lends undue credibility to these unproven products. In an…
Ian Thorpe in 2012. In 2014, do sponsors still only back certain sporting stereotypes that support social norms?
AAP/ Ben Macmahon
Ian Thorpe is unpopular with some critics, despite a largely positive reaction when he came out last weekend. The issue is money. Stories are circulating that he was warned prior to the 2000 Olympic Games…
This Russian goalkeeping fail was brought to you by Visa.
EPA
By now, the names Moy Park, Oi and Yingli are deeply embedded in your brain, right? And, you know what they are, where they are from and what they do, agreed? Or are you struggling with them: perhaps these…