Emmanuel Mogaji

Dr Emmanuel Mogaji is an academic researcher interested in ABCDE of Marketing – Advertising, Branding, Communication, Digital and Ethics with a specific interest in Transportation, Education and Financial (TEF) Services. He has published peer-reviewed journal articles, edited special issues and books and presented his works at many national and international conferences. His publications have appeared in Industrial Marketing Management, Transportation Research Part D, Transport Policy, Travel Behaviour and Society, Technological Forecasting & Social Change, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Services Marketing, International Journal of Bank Marketing and Telematics and Informatics. His research on financial services marketing has won the Emerald Literati Award. He is the author of many textbooks, including Brand Management, published by Palgrave, and Introduction to Advertising and Digital Consumer Management, both published by Routledge. He has also co-edited 12 books on higher education, green and fashion marketing.

He is a Fellow of the Higher Education Academy (HEA), which demonstrates his teaching philosophy and commitment to encouraging experiential learning. He believes in giving students the opportunity to learn by doing, to think outside the box and to challenge norms. This process critically engages students in real-life applications of what they have learnt. Emmanuel has previously worked as a marketing communication executive, responsible for creative designs and managing marketing campaigns, liaising and building relationships with a range of stakeholders.