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Brendon Knott is an Associate Professor and Director of the Centre for Sport Business and Technology Research in the Sport Management Department at the Cape Peninsula University of Technology in Cape Town, South Africa. His primary research interests are in sport marketing, sport tourism, mega-events, legacy and place branding. He gained his PhD (Bournemouth University, UK) focusing on nation branding as a legacy of the 2010 FIFA World Cup for South Africa. He continues to have influence and serve the sport tourism industry, most notably as a member of the Technical Committee of the 2010 FIFA World Cup in Cape Town, addressing the South African Parliament's Tourism Portfolio Committee, and chairing the 5th International Conference on Events (ICE 2021). He has conducted primary research at three FIFA World Cups and three Olympic Games. He serves as an Associate Editor for the “Journal of Leisure Research”, the Editorial Board of the “Journal of Destination Marketing and Management”, and Region Editor for “Event Management”. He is passionate about the role of sport in emerging nations of the world, co-editing the 2021 book, "Sport and development in emerging nations".


  • –present
    Associate Professor, Cape Peninsula University of Technology


  • 2015 
    Bournemouth University, PhD