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Sarah Jane Kelly

Associate professor, The University of Queensland

Sarah is a senior lecturer at the University of Queensland T.C. Beirne Law School and has recently completed four years in the role of MBA Director at the UQ Business School, in which she has led the program to a ranking of number 1 in Australia and 10th globally. Sarah has multidisciplinary training in law, marketing and psychology and has practiced previously as a commercial lawyer and manager. She has won awards for her undergraduate and postgraduate teaching and is currently teaching sports law. She has conducted research and consultancy in sport, governance and marketing with industry, government and the not-for-profit sector nationally and internationally. She has published in leading academic peer reviewed journals and her expertise extends to sports law, marketing and management, consumer behaviour and branding.

Sarah currently holds several board positions including as a director of the Brisbane Lions AFL Football club, the Wandering Warriors, Somerville House School and Sports Analytics.


  • –present
    Senior lecturer, University of Queensland T.C. Beirne Law School