Daphna Oyserman, USC Dornsife College of Letters, Arts and Sciences and Oliver Fisher, USC Dornsife College of Letters, Arts and Sciences
A high school science test, a Psych 101 course, long job applications: Sometimes it’s hard to be motivated to succeed. As it turns out, how you respond to difficulty and ease can make all the difference.
The national story of an anonymous Reddit user’s post – and the threat to unmask him – raises important questions about the role of online communication in our society.
Cigarette brands present images of slender, stylish women and strong, independent men. Plain packaging breaks this positive brand identity for some smokers.
Are we in a race against climate change? Or is it a war? How does thinking of the past or the future affect your support for the science? Researchers are learning how metaphors and context matter.
You might think you’re anonymous when you’re browsing the web. But a new study shows that browsing history can often be tied to your real-world identity.
Big ideas and big dollars have been invested in making ‘memorable’ places. Paradoxically, as similar solutions are adapted in diverse settings worldwide, this can lead to an uneasy new placelessness.