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Articles on Virgin Australia

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Virgin Australia is a dogged publicity hunter. The nation’s second-best known Minogue, Dannii, helped launch its first flight from Sydney to Hong Kong in June 2018. AAP Image/Supplied by Virgin Australia

On the offensive: why Virgin Australia gets called a publicity hound

Virgin Australia’s great military blunder of 2018 is a case study in corporate social responsibility gone wrong.
When airlines fill up, it’s not always easy to work out the cost. Patrick Lauke/Flickr

Explainer: fuel hedging and its impact on airlines and airfares

With oil prices on the decline, and analysts predicting record profits for the 2014/15 financial year, Qantas and Virgin Australia are under increasing pressure to abolish fuel surcharges and lower their…
Commentators have clamoured for the head of Alan Joyce after Qantas posted a $2.8 billion statutory loss. AAP/Paul Miller

Qantas turn-around: is Alan Joyce the right leader for the job?

Since becoming CEO in November 2008, Alan Joyce has led Qantas through one crisis after another: the global shut-down of operations in the 2011 industrial dispute; a major downgrade of Qantas credit rating…
Questions are being asked of the Qantas board over fleet decisions made years ago. Halans/Flickr

Did Qantas bet the house on the wrong planes?

When Qantas posted a A$2.8 billion loss - the highest in the airline’s history - last week, one critical point was that $2.6 billion came from a write-down of the value of the aircraft in the Qantas international…
Qantas is investing in a loss-making strategy, and there’s no easy way out. Dave Hunt/AAP

Qantas can bleed now or later, but capacity war must end

Tony Abbott has thrown a curve ball at Qantas in refusing to offer up the debt guarantee it wanted, but seeking to abolish Part 3 of the Qantas Sale Act in its entirety. This opens the door to foreign…
Qantas: out of options? Neuwieser/Flickr

Nothing short of a debt guarantee will save Qantas

Imagine that Virgin Australia was majority owned by a Chinese state-owned enterprise (SOE). Then, if the owners of Virgin tipped A$350 million of new equity into the company to sustain Virgin through a…
Qantas chief Alan Joyce and CFO Gareth Evans have a lot of work to do to return Qantas to profitability. Quentin Jones/AAP

Qantas job cuts just the start in long haul to recovery

Virgin Australia has joined arch rival Qantas in delivering a multi-million dollar half-year loss - albeit on a smaller scale. Both airlines have swung from profit to loss - Virgin from a prior half-year…
Qantas doesn’t just have a cost management problem: its strategy is failing. AAP

The 5000 Qantas job losses should include Alan Joyce

As was widely expected, Qantas this morning announced a major restructure of its operations. Included in that announcement are: 5000 job losses. A fleet restructure. Salary freezes. Route restructures…
Qantas wants a regulatory environment that would allow more foreign investment in the airline. Paul Miller/AAP

Q&A: Qantas the Australian airline, or not?

Federal Treasurer Joe Hockey has kicked off a debate about the foreign ownership of Qantas, flagging a review of the legislation…
Virgin Australia is trying to revive the supposed romance of aviation’s past. Virgin Australia

Romance reborn: can glamour reboot Virgin Australia’s image?

Remember when airline travel was all about glamorous hostesses, dashing pilots and the stylish, well-behaved jet-set class? No, I don’t either. But it’s a rose-tinted view of the past Virgin Australia…

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