A guide to successful omni-channel retailing

A Monash University survey has identified the biggest barriers to online retail success.

70% of consumers experience one or more obstacles, such as products being out of stock, unhelpful staff members, and technological failures including websites crashing, when trying to buy online.

According to the study, shoppers value the ability to return items bought online in-store, the ability to check stock levels online, and consistent sale prices across all retail channels.

In order to ensure omni-channel success, the research suggests addressing the obstacles and focusing on these three key ‘wants’ of the online consumer.

Read more at Monash University