Technophrenia

Technophrenia

Apple releases its watch and makes a surprise move into the area of medical research

Apple Watch.

Apple’s event at San Francisco’s Yerba Buena Center was widely expected to focus on the release of the Apple Watch.

ResearchKit

In a move that took everyone by surprise however, Apple also released a new software platform called ResearchKit. Like HealthKit, the platform enables medical researchers to create applications that specifically support the enrolment of subjects in medical trials and the continuous collection of data for research projects. Five sample applications supporting research into Parkinson’s Disease, Cardiovascular Disease and Breast Cancer, were built with partner universities in the US, UK and China for the launch of the kit. Unusually for Apple, the platform will be Open Sourced which means that others can contribute to the core platform.

Apple has made it clear that none of the data collected through ResearchKit will be seen by Apple.

The benefit of using a software framework of this type is that it standardises the collection and sharing of research data, potentially in real time from research subjects. Data collected in multiple studies could potentially be linked and shared.

Apple is not the first company to throw resources into helping researchers use technology in their research. Google and Amazon have both built computing infrastructure to support research involving large amounts of data and high performance computers. With ResearchKit, Apple is facilitating one of the more challenging aspects of research, interfacing with test subjects.

HBO Now

In more traditional form, Apple also used the event to announce a lowering of price of the Apple TV box by 30% to US $69. It will also be the exclusive platform for the release of a service called HBO Now, that will provide all of HBO’s content via the device. This means that the new episodes of Game of Thrones can be subscribed to directly from HBO for $14.99 rather than through a cable subscription. Disappointingly to the rest of the world, the service will be available only in the US when it launches.

12 inch MacBook

Apple has released a new 12 inch MacBook which is not in the “Air” range but is actually thinner and lighter than any of the MacBook Airs and boasts a retina display. Technologically, the laptop will be the first Apple device to support the new USB C cable configuration which resembles Apple’s Lightning cables but replaces the display, charging and data transfer ports.

The MacBook Air and MacBook pros get refreshes with faster components across the range.

12 Inch MacBook.

Apple Watch

Although the Apple Watch had previously been announced, the final launch of the watch was expected to fill in many of the questions about what would be actually released, and at what price. Most of the introduction by Apple CEO Tim Cook however was a re-run of the previous event.

What was new were especially created apps that were available for the release of the watch including apps from Instragram, Uber, Twitter, SPG (hotel check-in and room key functionality), Shazam, and Apple’s own Apple Pay, Passbook and on-watch Notifications. Apple Watch apps will have their own section in the iTunes store.

Although the presentation was not completely new, it highlighted how innovative the interface on the watch was. Time will tell whether this overcomes some of the limitations of this type of interface highlighted by Android Wear and Samsung’s Galaxy Gear.

The Apple Watch Sport in anodised aluminium will come in two sizes (38 mm and 42 mm) and will cost US $349 and $399 for the two sizes. The stainless steel Apple Watch will also come in the same two sizes and cost between US $549 and $1,049 depending on the band. The gold Apple Watch Edition will be released in limited outlets and cost $10,000.

The watches will be available for pre-order on April 10th and shipping on April 24th in 9 countries including Australia and the UK.

Questions still remain about how the watch will do, how often it will need to be recharged and whether sufficient numbers of Apple customers actually buy the watch. However, as with all Apple events, the speculation is now over and the debate based on experience can begin.