Bad news can prompt strategic change

Businesses traditionally view the news media as a megaphone for publicity but not so much as an influential stakeholder capable of shaping the strategic agenda.

Negative media coverage prompts executives to engage in larger scale strategic change, a study from the University of Illinois has found.

Corporate boards with a larger proportion of independent directors, who had no previous ties to the firm, were more influenced by negative publicity.

Read more at University of Illinois

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