Health Minister Nicola Roxon announced today that the implementation of plain packaging for tobacco products will be pushed back until December 1 next year.
The Tobacco Plain Packaging Bill passed through the House of Representatives in August but is still held up in the Senate as the government attempts to get other legislation through.
Regardless of when the Bill becomes law and starts operating, tobacco companies have promised to take the government to the High Court to argue it is unconstitutional.
They say it takes their property without compensation but they will almost certainly fail in this argument.
Section 51(xxxi) of the Australian Constitution guarantees the Commonwealth government cannot acquire property without providing “just terms” compensation.
Probably the most famous case about this section of the Constitution is comes from the movies. In The Castle, an airport corporation wants to acquire the Kerrigan family home to expand the airport. Their lawyer famously sums up their case: “it’s the Constitution, it’s Mabo, it’s justice, it’s law, it’s the vibe, and, uh … No, that’s it. It’s the vibe.”
At the risk of spoiling the ending, the Kerrigans ultimately win in the High Court because the amount they were offered in exchange for their property was inadequate compensation for their emotional attachment to their home.
Most cases about this provision of the Constitution are far more prosaic. They involve technical legal analysis rather than the “vibe” of the Constitution or even any underlying moral considerations.
The legislation
The Plain Packaging Act will prevent tobacco companies from putting their trademarks on the packaging of tobacco products manufactured or sold in Australia.
Big tobacco would only be allowed to label the plain brown packs with their brand name and product names in a prescribed font and in a prescribed place.
It wouldn’t be allowed to use the trademarked images, designs and colours they currently use to distinguish their brands.
Tobacco companies argue that, in effect, the legislation acquires their trademarks – and that as the government won’t provide just terms compensation, the legislation is invalid or inapplicable.
The High Court takes a very wide view of property and there’s no doubt that trademarks are property. It has previously held that copyright is property for the purposes of s 51(xxxi) and suggested that patents are as well.
And the legislation undoubtedly limits what tobacco companies can do with their trademarks.
Nonetheless, tobacco companies' argument will almost certainly fail because the plain packaging legislation won’t acquire their trademarks.
The High Court
The High Court draws a strong distinction between laws that restrict or regulate property and laws that acquire property.
The difference depends on whether the government obtains any property or anything related to property for itself. As two judges of the High Court wrote in a 1994 case, “The extinguishment, modification or deprivation of rights in relation to property does not of itself constitute an acquisition of property.”
For there to be an “acquisition of property”, the government (or someone else) must obtain “at least some identifiable benefit or advantage relating to the ownership or use of property”.
A Commonwealth law that takes a home to build an airport requires compensation; a law that restricts the use of the home or imposes conditions on what can be built does not.
Six judges agreed in a 2009 case – “[T]here can be no acquisition of property unless some identifiable and measurable advantage is derived by another from, or in consequence of, the … reduction of entitlements. That is, another must acquire ‘an interest in property, however slight or insubstantial it may be’.”
One judge disagreed strongly – but the consensus is clear.
This will be a key issue in the tobacco companies’ challenge.
Of course, the government acquires the satisfaction of implementing a regulatory scheme it believes will reduce smoking. But that’s not enough to constitute an acquisition.
The government
The government doesn’t get to use tobacco trademarks for itself. If it did, it would have to pay. It also doesn’t escape any obligation to the tobacco companies in relation to their trademarks or their packaging. Again, if it did, it would have to pay.
Rather, tobacco companies keep full control of their trademarks but are restricted in what they can do with them.
In short, it is very unlikely that, on current case law, a majority of the High Court would conclude the proposed legislation effected an “acquisition” of tobacco companies’ property rights.
And for that reason, compensation is not required.
Some people might regard this as a shortcoming in Australia’s constitutional protection of property rights. Governments can deprive owners of the value of their property just as much through regulation as they can through acquisition.
But, under current laws, the safeguards are political and not constitutional.
We should also be careful what we wish for. As a famous US judge once said, government could hardly continue if it had to pay for every change in the general law that affected the value of property.
And do we really want the courts to be involved in deciding whether a regulation of property is a “good” or “justifiable” regulation that should be allowed without compensation or a “bad” or “unjustifiable” regulation that requires just terms?
The research on which this piece is based was co-authored with Jason Bosland. It was originally presented at a seminar at Melbourne Law School organized by colleagues in conjunction with the Cancer Council Victoria and Quit Victoria.
rob alan
IT Tech
ABC ran a story around a week ago showed child labor is in part at the core of successful profits by coco consuming products.corp and us. Will cheap chocolate.corp now be showing a label stating how the product was sourced complete with picture of diabetic foot rotting on the limb?
Computer recycling is known to end up set ablaze in China. What no label telling us a PC will end up damaging the environment and our lungs from the accumulation of said activities?
The list goes on. Why just tobacco industry be my question?
Ramapriya Ramanuja
Avian Consultant
Just the fact that you and I are born is a detriment to the environment Rob and we'll continue to wreak havoc until our four score and ten are done. So, we understand that practically everything has a downside. However, when it comes to nasty little pussy, ulcerating wounds on the face of society which has absolutely no upside, the tobacco industry stands out like a glaring beacon. They are not in the slightest way any different from Heroin dealers and care nothing for the misery and suffering they cause as they take money from the poor buggers who are hooked on their products. They're a very easy target . . . the low hanging fruit of scumbags if you like. So I reckon they're fair game.
Aidan Craney
Community Development
I understnd your comment Rob and, personally, would like to see more transparency in the public domain regarding the issues you raise.
The short answer for 'Why Tobacco?' though, is one of public health. Even with the huge dollars tobacco taxation pulls in for the government, the reciprocal numbers of people affected by primary and secondary illnesses related to tobacco use, as well as the social and mental health impacts to the wider community, means that the tobacco industry is seen as costing the taxpayer, in fiscal and social terms, to such an extent that radical measures, such as plain packagin, are required.
rob alan
IT Tech
Yes I understand tobacco is a known addition does harm. Even worst if one when considers recent studies suggest nicotine alters brain making it more prone to cocaine addiction later one.
My question Aidan was, 'Why just tobacco' not 'why tobacco' as you suggest was my question in reply. Selective targeting is not lack of transparency, it is selective targeting. What's really going on here when so many are suffering hard ship from tax hikes on tobacco and the many are suffering from chemical products…
Read moreAidan Craney
Community Development
Apologies, Rob. I took your comments to only be related to consumer items such as chocolate and PCs. Big Pharma is well beyond my field of knowledge, so I'll not comment on Champix, etc.
As far as the illegal trade is concerned, I would argue that, yes, sales of chop-chop and alternative currency transfer will grow in the short term. As a public health promotion campaign, however, plain packaging is targeted at removing the glamour from smoking and decreasing the uptake of smoking for future generations. If successful, this will naturally decrease the underground tobacco trade in future generations, in turn.
rob alan
IT Tech
Cheers Aidan, misunderstanding is easy done online.
I agree with your observation alternate currency in purchasing tobacco will die off. Usage is already winding back notably in the fifty plus age group I move around in no problem. I mention the shift in alternate currency and alternate transaction cash moving operations because it clearly shows authoritarianism no longer controls where we spend our hard earned quids.
Do a duckduckgo.com search for 'champix banned' for more info.Also two GP's have…
Read moreRobin Bell
Research Academic Public Health, at University of Newcastle
But Simon, trademark and good will are particular forms of property, and it may not be appropriate to treat them as things that can be possessed in these circumstances. Are they being aquired? Well, in one sense yes, as the government is depriving the tabacco companies of the use of their trademarks and good will altogether, not limiting use.
If the arguement goes alone the path of the public interest being served by a view of the law which supports the government position, well, isn't it open to the government to ban tabacco products rather than deprive tabacco compamies of the property or rights?
I guess I'm just cynical, but isn't this just the Minister for health using the tabacco villians as a convenient whipping boy so she can be seen to be doing something good? If she was genuine she would ban the stuff, or legislate to limit its use to addicts!
Tim Niven
Tim Niven is a Friend of The Conversation.
IT Manager at KJ Risk Group Pty Ltd
The leap from plain packaging to banning cigarettes is a very long one.
The former is very modest measure - the latter very severe. The former stops nobody from smoking if the really want to - the latter stops everyone from smoking even if they want to (legally, at least). So if one's political values are, e.g., such that a ban on smoking would be an inappropriate instance of paternalistic nanny-statism (i.e. what industry propaganda is falsely trying to cast plain-packaging as), then it does not follow that, if one supports plain packaging as a good, one must therefore recognise a legal ban as a good and want to implement that.
So it's not at all a slippery slope because plain packaging stops nobody from smoking if they really want to - i.e. is not informed by the same values as a ban on smoking. Besides which, a ban would be politically untentable in our political culture...