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People’s ways of choosing books are significantly influenced by our offline relationships and book browsing habits. (Shutterstock)

Joys of summer reading: the books we’re devouring are likely influenced by someone we know and trust

Even for people who regularly look to social media platforms for book recommendations, recommendations from friends, family members or colleagues are a main way of choosing what to read.
Deinfluencing involves influencers discouraging their followers from buying overpriced or otherwise ineffective products. (Shutterstock)

The deinfluencing trend reflects a growing desire for authenticity online

Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.

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