Crisp, new notes encourage saving

We’re more likely to spend worn bills than crisp, new notes according to a joint study from The University of Winnipe and The University of Guelph.

Researchers found consumers tend to view older bills as “contaminated” when compared to crisp bills, encouraging quicker turnover.

The study also suggests a sense of pride in owning newer currency is a key factor in deciding which bills to use first. When participants thought they were being socially monitored by peers, they were more likely to spend fresh notes and hide old ones.

Read more at The University of Winnipe and The University of Guelph