Gift incentives increase blood donations

Offering small gifts to blood donors has a positive effect on generating numbers of blood donors and the frequency they donate, according to a study by the University of Sydney.

This debunks long-held views that an economical incentive risks the safety of the blood, as it may attract undesirable candidates.

There are currently low rates of blood donation globally; small, non-cash gifts could be a form of encouragement for potential donors world-wide

Read more at University of Sydney