Articles on Adidas

Displaying all articles

Football fixtures. Handover time for Blatter and Putin. Alexey Nikolsky/EPA/Ria Novosti/Kremllin Pool

FIFA sheds sponsors as it heads into a dangerous decade

The news that three major sponsors have ceased their partnership with FIFA could potentially damage its reputation, and more importantly, its finances. Reports on Friday revealed that Castrol, Continental…
Nike is only ‘unofficially’ present at the World Cup, which is officially sponsored by Adidas, through its sponsored teams such as Australia. EPA/Armando Babani

Nike, Adidas and the World Cup’s marketing war

The football World Cup currently underway in Brazil is not only a battle between two teams on the pitch and 32 nations overall, but also a battle off the field. Although eight different companies provide…

Top contributors