The choice of flavor may be up to you, but the number of scoops will depend on what your companion gets.
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
Ben & Jerry’s opened Art for Justice, which highlights the need for criminal justice reform and features art by formerly incarcerated artists.
AP Images/Andy Duback
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Woolworths’ Ooshies promotion includes 24 different toys based on characters from the Disney film The Lion King.
The ethics of specifically targeting children with a collectibles promotional campaign are questionable.
Multi-level marketing schemes promise easy money and a supportive community. But that's often not how they pan out.
Teens who see drinking on TV are more likely to drink themselves.
Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Research shows minorities often feel negatively stereotyped by public health awareness campaigns and advertisements.
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Amazon plans to retrain 100,000 employees in new technologies.
Amazon's plan to invest $700 million retraining its workforce signals very soon all jobs will be STEM jobs – and higher education needs to play a bigger role.
Barbie’s designer, Ruth Handler, at a 40th-anniversary party for the famous doll in New York.
2019 marks the 60th anniversary of the world's most famous doll, Barbie. It's an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
How sperm bank marketing meets the growing demand for donations.
The Trump Whitehouse's weaponising of words has won them many battles – but whether 'molecules of US freedom' are aimed at foreign buyers or domestic supporters, this marketing ploy misses the mark.
The IKEA effect says ‘that labour alone can be sufficient to induce greater liking for the fruits of one’s labour’.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
Voice-enabled searches are becoming increasingly popular when it comes to web browsing, and that’s a problem for the food industry.
According to a recent report, 30 per cent of web-browsing sessions will soon be done without a screen. Voice-enabled searches are becoming the norm, and that's a problem for the food industry.
Ryan, the star of YouTube channel Ryan ToysReview, shows off his own brand merchandise.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Documents show tobacco companies have marketed their products to young people.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Caller ID won’t always tell you it’s a robot doing the dialing.
Robocalls are common and becoming increasingly frequent. A scholar explains how they work, and why they're such a pain.
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With more and more brands claiming to be "luxury", historical players have begun to rethink their use of the term.
The backlash against the Gillette ad shows how painfully little distance we as a society have covered since the #MeToo movement.
Gee, you shouldn’t have.
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The problems from a disappointing gift don't end once you've awkwardly thanked the giver and tossed the wrapping paper.
Brightly coloured, strategically placed. No wonder parents and kids can have a tough time saying “no” to sugary snacks.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Eating right is good for families.
Monkey Business Images/Shutterstock.com
Many of the low-income people who do use VeggieBook after downloading it at food pantries are eating more nutritious meals, often with more focused family time at the table.