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Hongbo (Daisy) Liu

Senior Lecturer, University of Surrey

Dr. Hongbo (Daisy) Liu is a Senior Lecturer in Hospitality. She received her BA in Tourism Management from Fudan University in China, MS in International Hospitality and Tourism Management from University of South Carolina in the U.S., and PhD degree in Business Administration from Temple University in the U.S. She has led or co-authored more than 35 publications, including journal articles, book chapters and conference papers. She also has worked on over 20 projects funded by various private and public sector sponsors, ranging from universities to theme parks to tourism bureaus. Her research interests include digital marketing, social media, digital technology, cross-cultural studies, and consumer psychology in tourism and hospitality.


  • –present
    Senior Lecturer, University of Surrey


  • 2019 
    Temple University, Business Administration