Professor of Marketing, University of Birmingham

Isabelle Szmigin is interested in all aspects of consumption from the consumer and business perspective. She is particularly interested in consumption and social policy issues around alcohol and food. She is also interested in issues concerned with the future of marketing, retailing and social connections. She is widely published in academic journals and regularly appears as a commentator on TV and radio.

Experience

  • –present
    Professor of Marketing, University of Birmingham

Education

  • 1997 
    University of Birmingham, PhD