Customers have a more intense reaction to customer service when they lie, new research conducted by the University of Sydney…
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Articles on Marketing
Displaying 401 - 419 of 419 articles
There have been enough social media disasters of late to make one thing clear: manipulating sentiment through social networks is next to impossible. The McDonald’s #McDStories campaign in January was supposed…
My central problem with branded clothing is my reluctance to actually be branded. Why on earth would I pay to advertise someone? When a Kiwi can make a motza from auctioning her buttock flesh to a strip…
The Federal Government is once again hitting difficulties in communicating its carbon pricing proposal, with polling finding Australians don’t like the word carbon. The government is reconsidering its…
Traditionally, the work of marketers has been to encourage the shopper to buy. For decades, marketers have focused on understanding, segmenting, or empirically dissecting a product or brand’s existing…
Creating a 30 second YouTube movie that goes viral is the holy grail of marketing. So how is it done? Ensuring the success of a viral-produced movie is still largely hit-and-miss. Some of the more well-known…
In 2011, brand is everything in the corporate world. While the rest of the business operations are considered a cost, marketing makes money. And central to so much of modern marketing is the brand, built…
This week Radio National’s Background Briefing looks at how pharmaceutical companies market their products to doctors. The program is presented by Ray Moynihan, an award-winning journalist, columnist at…
RUGBY WORLD CUP – As the All Blacks and the Wallabies prepare for Sunday’s semi-final showdown, Deakin University’s Adam Karg discusses how to make money from the competition. The Rugby World Cup has returned…
How do we choose? Consumers imagine themselves as rational decision-makers, able to weigh up the relative costs and benefits of decisions to arrive at reasoned choices. Yet, a growing body of research…
New research suggests the way to encourage adults to shop sustainably is to target their children. In a survey of 400 Melbourne…
MEDIA & DEMOCRACY: Today, Andrew Hughes looks at how voters have become consumers of political marketing, as part of The Conversation’s week-long series on how the media influences the way our representatives…
*MEDIA & DEMOCRACY: Today, The Conversation launches a week-long series, looking at how the media influences the way our representatives develop policy. Robin Canniford explains why advertising spin…
The mining industry, led by the Minerals Council of Australia, has written to members asking for funds to under take a new advertising campaign to attack the carbon tax. In his letter to members, Minerals…
BUSINESS OF SPORT: The marketing of women in sport in Australia in 2011 is simple: sex sells. Don’t take my word for it though. Google the name of any female athlete and chances are the top search results…
Research shows mothers prefer advice from their peers about health-care providers and medication. Such referrals are more trusted than practitioners or the paid marketing messages about health-care products…
The news that clothing and footwear chain Colorado is to close its doors will no doubt be greeted as further proof of bricks-and-mortar retail’s imminent extinction. Coupled with Small Business Minister…
British American Tobacco Australia has launched yet another attack on the Australian government’s plain packaging legislation. On top of its latest “Where’s the proof?” campaign, launched today, it is…
Supermodels Elle McPherson and Naomi Campbell may be beautiful, but are they attractive? A study from Monash University has…
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Associate Professor, Operations Research, Brock University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Public Health Policy, Deakin University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
