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Senior Professor, Kedge Business School

Robin Canniford began work with the United Kingdom's National Health Service before turning his attention to researching consumer culture, and the way economies and marketplaces shape everyday life. He is particularly interested in sport, power, social movements, and rural environments.


  • 2022–present
    Professor, Kedge Business School
  • 2010–present
    Senior lecturer, University of Melbourne
  • 2006–2010
    Lecturer, University of Exeter
  • 2004–2006
    Assistant Psychologist, National Health Service, UK


  • 2007 
    University of Exeter, UK, PhD Social Sciences
  • 1998 
    University of Exeter, MSc Economic Psychology
  • 1997 
    BSc, University of Southampton, Psychology and Physiology

Research Areas

  • Marketing Theory (150506)
  • Sociology (1608)