Academic - University of Melbourne, University of Melbourne

Dr Coker (University of Melbourne) has provided expert testimony as an expert witness in a variety of matters for firms including Tobin, Mallesons, and Allens. He specialises in: Branding and advertising; E-commerce, internet, and digital business models; website conversion, online consumer behaviour and psychology; advanced marketing.

• Branding and Advertising
• E-commerce, internet, and digital business models
• Online consumer behaviour and perception psychology
• Online branding, including brand crisis and equity damage mitigation
• Consumer psychology and marketing perception
• Advanced marketing practice
• Internet history
• Mobile apps and mobile business model development and deployment
• Digital marketing practice, including black hat, spam, hacking, and advertising
• Software and SAAS design (information systems and architecture)
• UI Design, colour theory, Search Engine results interpretation
• SEO, SEM, and Digital Advertising Practice


  • –present
    Lecturer in Marketing, University of Melbourne


  • 2007 
    University of Wellington, PhD/Information Systems