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Articles on Consumers

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People tend to ‘panic buy’ in times of crisis, which often leads to shortages of essential items. (Shutterstock)

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
A large billboard featuring Colin Kaepernick stands on top of a Nike store at Union Square in San Francisco. (AP Photo/Eric Risberg)

Online outrage can benefit brands that take stances on social issues

Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
One-third of customers will return to a hacked site without even changing their password, according to a recent study. d3sign/Moment Collection/Getty Images

Fear trumps anger when it comes to data breaches – angry customers vent, but fearful customers don’t come back

Companies tend to focus on appeasing angry customers after a data breach. New research shows they may want to pay more attention to customers who are afraid to return to their site.

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