Currently, I am a Lecturer in Marketing at Newcastle Business School, Northumbria University. I have previously held Associate Lecturer posts at Newcastle Business School, Sunderland Business School, and various North East colleges.

I have worked in design and marketing at managemetn level in several industry sectors including; not-for-profit, low carbon/zero emissions engineering, military and aerospace engineering and cosmetics.

I am interested in consumer behaviour, particularly in personal finance management, spending, and savings habits. Branding and communications are also a personal interest, having designed and implemented several rebranding/branding activities for SMEs in industry. I am passionate about design and creativity in the workspace and beyond.


  • –present
    Graduate Tutor (Lecturer and PhD Candidate), Newcastle Business School, Northumbria University
  • 2011–2011
    Associate lecturer, Sunderland Business School


    Sunderland Business School, University of Sunderland, MA Marketing - Distinction
    School of Design, De Montfort University, BA (Hons) Design Management and Innovation - 1st class


  • 2017
    The orbit of consumer credit choices, Journal of Financial Services Marketing
  • 2015
    Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption, Journal of Financial Services Marketing

Professional Memberships

  • FHEA