Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Universities could dramatically transform their role in society through better use of social media
Eighty years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.
Brands affect how products are perceived. The same is true of our names, making them our personal brands.
Have American companies just been given the green light to deploy "edgy" branding that goes way too far?
Charging consumers different prices for the same service is actually a very common practice called "price discrimination".
As companies strive to take advantage of the selfie phenomenon, they're also realizing that consumers' self-portraits constitute a whole new form of brand co-creation.
The cosy relationship between big sporting events and alcohol brands flexes too much muscle – and young people are suffering for it.
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
Facing international competition to attract people, jobs and firms, cities are branding themselves. But to succeed they must identify key values and address the question of identity.
Who's really running this famous race?
A significant portion of small business failures are caused by branding mistakes and owners who don't understand the importance of branding. Here are the common mistakes.
Businesses were top dog when it came to branding but popular politics show there's a new player in town.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
Sell-out product 'drops' are the new way that brands get millennials hooked on their goods.
How did K come to be used more often in brand names than would be expected by chance?
In part two of our podcast on rebooting, we explore what would happen if humanity was wiped out, take a look at a political comeback in France, and get a taste of a revamped US institution.
If your city has a team with a Native American mascot, you're more likely to hold stereotypical views of Native people.
Companies seem obsessed these days with getting you to 'like' them. But what does that really mean?
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?