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John M.T. Balmer

Professor of Corporate Marketing, Brunel University London

Professor John M.T. Balmer holds a personal chair as Professor of Corporate Marketing at Brunel University Business School, Brunel University London.

He is recognized as one of the world's top 2% of influential scholars (in a study by Stanford University). Sometimes regarded as the ‘Father’ of the corporate brand concept, he also pioneered the corporate marketing, total corporate communications and monarchical marketing notions, and penned cornerstone articles in these areas.

He co-conceived the corporate heritage brand notion (2006) and is leading proponent of both corporate heritage and corporate identity. In 1999 he was elected to the first chair in corporate identity. His subsequent appointments to personal chairs in corporate brand management and corporate marketing are also believed to be the first of their kind anywhere in the world.

Professor Balmer has published in many leading journals including California Management Review, Journal of Business Research, British Journal of Management, European Journal of Marketing, Long Range Planning, Journal of Business Ethics etc. He is Chairman of the Board of Senior Consultant Editors of the Journal of Brand Management.


  • –present
    Professor of Corporate Marketing & quondam Professor of Corporate Brand/identity Management Bradford School of Management, Brunel University London


  • 1996 
    University of Stratchlyde, PhD