Rebecca Mardon

Rebecca is a Senior Lecturer in Marketing at Cardiff Business School. She recieved her PhD from the University of Southampton and is a Fellow of the Higher Education Academy.

Rebecca’s research explores emerging consumer behaviours in digital contexts, in particular ownership and possession in the context of digital materiality and emerging forms of commercialisation within online communities. Her research has appeared in international peer-reviewed journals including Marketing Theory, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Consumer Culture, and Journal of the Association for Consumer Research.