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Lecturer in Marketing, Cardiff University

Rebecca is a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. She recieved her PhD from the University of Southampton and is a Fellow of the Higher Education Academy.

Rebecca's research explores emerging consumer behaviours in digital contexts. Her primary research interests are: 1) materiality and consumer-object relations, 2) consumer sociality online, and 3) digital marketing ethics. Rebecca's research has appeared in international peer-reviewed journals including the Journal of Business Research, Marketing Theory, Journal of Marketing Management, the Journal of Consumer Culture, and the Journal of the Association for Consumer Research, amongst others.


  • 2014–present
    Lecturer, Cardiff University


  • 2015 
    University of Southampton, PhD

Grants and Contracts

  • 2017
    AoM Research Funding
    Principle Investigator
    Funding Source:
    Academy of Marketing