Lecturer in Marketing, Cardiff University

Rebecca is a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. She recieved her PhD from the University of Southampton and is a Fellow of the Higher Education Academy.

Rebecca's research explores emerging consumer behaviours in digital contexts. Her primary research interests are: 1) materiality and consumer-object relations, 2) consumer sociality online, and 3) digital marketing ethics. Rebecca's research has appeared in international peer-reviewed journals including the Journal of Business Research, Marketing Theory, Journal of Marketing Management, the Journal of Consumer Culture, and the Journal of the Association for Consumer Research, amongst others.

Experience

  • 2014–present
    Lecturer, Cardiff University

Education

  • 2015 
    University of Southampton, PhD

Grants and Contracts

  • 2017
    AoM Research Funding
    Role:
    Principle Investigator
    Funding Source:
    Academy of Marketing