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Reader in Marketing, Cardiff University

Rebecca is a Reader (Associate Professor) in Marketing at Cardiff Business School. She received her PhD from the University of Southampton and is a Fellow of the Higher Education Academy. Rebecca studies consumption through a sociocultural lens, focusing on the ways in which digital technologies can transform consumption practices and impact consumers' wider identities, relationships, and wellbeing.


  • 2014–present
    Lecturer, Cardiff University


  • 2015 
    University of Southampton, PhD

Grants and Contracts

  • 2017
    AoM Research Funding
    Principle Investigator
    Funding Source:
    Academy of Marketing