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A 95% reduction in the nicotine content of cigars and cigarettes would make these tobacco products largely nonaddictive. Robert Recker/The Image Bank via Getty Images

The US government’s call for deep nicotine reduction in cigarettes could save millions of lives – an expert who studies tobacco addiction explains

The proposed standard would lower the nicotine content in cigarettes and cigars by 95% – a public health proposal that could prevent millions from becoming smokers in the first place.

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