Image placement influences advertising effectiveness

A study by the University of Chicago has found people think a product works when its picture and the desired outcome are placed closer each other in advertisements.

By placing the images of a product, for example anti-wrinkle cream and the desired outcome, non-wrinkled skin next to each other it made people more likely to believe the product is effective.

Researchers say the study can impact consumer judgements and influence their choice of product.

Read more at University of Chicago