Lingerie Football: ignore it and it will go away

I’m a fan of the retention of pubic hair. I don’t much like the idea of breast implants. Thoughts of vaginoplasty coax me into an involuntary Kegel exercise. I’ve no idea why any woman would bleach her vulva. But feminism has to be about more than a laundry list of what individuals find unpalatable…

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The Lingerie Football League is coming to Australia … and it needs you to be outraged to pay the bills. AAP Image/Wayne Heming

I’m a fan of the retention of pubic hair. I don’t much like the idea of breast implants. Thoughts of vaginoplasty coax me into an involuntary Kegel exercise. I’ve no idea why any woman would bleach her vulva.

But feminism has to be about more than a laundry list of what individuals find unpalatable. I’m a feminist because I believe that women should have choice. Certainly as many choices as men. While the choices that are acted on might seem retrograde, offensive, and possibly even bad for equality, the existence of choice should be non-negotiable.

My immediate response to lingerie football is an eye-roll. It’s tacky and it’s cheap, but my strongest reaction is that it’s so yawn-worthily predictable. Everything about it, down to the manufactured protest, is so hideously auto-cued.

Truth be told I wasn’t even slightly interested in writing about it. At first glance the lingerie football controversy seemed like yet another incarnation of the tiresome “sexualisation” arguments. Public feminism is too often dominated by finger-waggling and whining about girls and women being sexualised. As though girls and women are dupes with no agenda and no self-determination and no ability to pull on a boob-tube without the horrible hand of patriarchy forcing their hand.

Such feminism bores me, saddens me and neglects to acknowledge that equality comes in many shapes and sizes. Even shapes and sizes we don’t all adore.

But two aspects of the lingerie football did spark some interest. One is the complicity feminists have themselves in drawing attention to this spectacle and two is the inconsistencies in some of their objections.

Sexist advertising, miscreants like Kyle Sandilands, and organisers of events such as the Lingerie Football League rely on controversy. They bank on the fact that there’ll be a ready throng of feminists ready to pitchfork them. They know that faux-news channels will be primed to pounce on an exposé, knowing – without a shadow of doubt – that there’s always an outraged feminist ready to give a sound-bite.

Marketers know this, they bank on this and time and time again feminists play into this malarkey.

Worse than just gifting lingerie football undeserved airtime however, every time feminists complain about the sexism of a product, a target audiences gets solidified. Nobody actually cares if feminists boycott lingerie football. Au contraire: a boycott all too often makes a product instantly attractive. Suddenly a whole lot of people who would never have thought about lingerie football are suddenly militant about their God-given right to cheer on a scantily clad tackles. To buy tickets, to buy merchandise. Suddenly folk who are exhausted by the thought police, by the wowsers, are hornily salivating to get to a game.

One of the arguments proffered by feminist objectors is that that bringing bras and panties to ballgames somehow sullies sport. Shock horror but sport is already “sullied”. Pretending that sex and sport are somehow mutually exclusive is delusional and evidence of commentators who have neglected to turn on the television anytime in the past decade.

Male players are sexualised every time a camera lingers on them while they train sans shirt. Many sports that have cheerleaders: women paid to wear little to entice an audience into noisy fervour. Male and female athletes pose in calendars. And on the covers of magazines. And appear in television commercials. The sport/sex fusion happened long ago.

Lingerie football is a product. A product that people can choose not to purchase, can choose to ignore. Notably, it’s a product which some women have freely chosen to be a part of.

Join the conversation

48 Comments sorted by

  1. Michael Burrows

    Mr

    Thanks for reminding that lingerie football exists, what a wonderful way for people to have some fun, keep healthy, create jobs, sales, marketing; possibly an Olympic sport of the future.
    Sport or war, yo-yos or IEDs are like arguments and yes you have nailed the fact that choice exists. Civilization has argued that the days of the club and the cave is no longer a socially acceptable get together.
    It very well may disappear like other fads eg. the SNAG (sensitive new age guy) who after a while was no longer respected, attractive and/or 'sexy'. Imagine Ita Buttrose and Germaine Greer wrestling in a pit of jelly of mud, 'opportunities' have now been created in a myriad of directions - tabloid, television, cable, internet, Fashion Police forums, National Council of Role Models agenda; the list is endless: and yes choice is the winner again.

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    1. David Hardie

      logged in via Facebook

      In reply to Dianna Arthur

      Dianna,
      Your wait is over. Rugby Union is your answer. If you look at how that game has deveveloped and how sexualised (bordering on the homo-erotic) it has become, it cannot be beaten.

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    2. David Hardie

      logged in via Facebook

      In reply to Dianna Arthur

      I'm also born in Victoria for that. But in my defence: at least it's not League.

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  2. Mat Hardy

    Lecturer in Middle East Studies at Deakin University

    Personally I abhor the thought of lingerie football. All that tiresome stop-start play. 4 seconds of action followed by a lengthy huddle and all the hand-slapping. Players coming on for a minute and then heading back to the bench to chug 4 liters of Gatorade, 15 umpires all throwing flags onto the field for obscure infringements...

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  3. Regan Forrest

    logged in via Twitter

    I'm so post-feminist I hadn't even heard of lingerie football before this article!

    Lauren you are totally right about feminism being primarily about choices. And people's choices can be good, bad, or just not those we would have made in the same situation. Choice can be a double-edged sword. Too much choice can be a bad thing. (I'm currently reading The Art of Choosing by Sheena Iyengar) But then nothing's perfect.

    However as feminists, we cannot argue for choice and then rail against the choices that women freely make. It's a bit like championing democracy in other countries, then being all up in arms if we don't like who the people vote in.

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    1. Russell Hamilton

      Librarian

      In reply to Regan Forrest

      "we cannot argue for choice and then rail against the choices that women freely make"

      Well of course you can. You can freely choose to smoke and get drunk every night of the week, even when you're pregnant, but would that be a good thing to choose to do?

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    2. Regan Forrest

      logged in via Twitter

      In reply to Russell Hamilton

      No Russell of course it wouldn't be a good thing to choose to do. But you've chosen a very dangerous avenue to go down. A particular case with its own issues that do not negate my original premise.

      Where would we draw the line about what a woman should or shouldn't do while pregnant and how do we enforce it? What if a woman doesn't realise she's pregnant? Should we therefore consider all women of reproductive age as "pre-pregnant" and proscribe their behaviour accordingly? It may seem absurd but that's precisely the direction that many US states are heading with their laws.

      I do wonder why issues associated with women's choice always immediately go to reproductive questions. Can't we discuss choices of women as autonomous individuals without playing the pregnancy card?

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    3. Mike Swinbourne

      logged in via Facebook

      In reply to Regan Forrest

      Actually Regan, we were discussing women's choice as autonomous individuals. Russell only mentioned pregnancy in passing, and it was you who made an issue out of it. We didn't 'immediately go to reproductive questions' at all.
      But then again, isn't a women's choice about what she does during pregnancy about her choice as an autonomous individual? At least, that is how it has always been described to me. You know - pro-choice etc. Why do you think it is any different? This isn't the US you know - and why would you even bring that up? Why the US? Why not Saudi Arabia? Or China?

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    4. Russell Hamilton

      Librarian

      In reply to Regan Forrest

      Regan - I just chose a very obvious case to make my point: that while being pro-choice, I don't think all choices are equally wise, so I think that it is you who have "chosen a very dangerous avenue to go down" when you assert that "we cannot argue for choice and then rail against the choices that women freely make". Do you not have a set of values against which you measure your, and other people's choices/actions?

      Perhaps I should have used a less controversial example - it's your choice to eat what you eat when you have some chocolate, some cake, a little ice-cream, but it would be an unwise choice to stuff yourself day after day with them; ditto with video games, obviously.

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    5. Regan Forrest

      logged in via Twitter

      In reply to Russell Hamilton

      Well your choice of example really did raise my hackles :)

      I thought the context of my original comment made it clear that I was talking about choices in terms of whether women do or do not decide to do things like playing football in lingerie. Some feminists will say that women who do such things are betraying "the cause"; I'm not one of them.

      I wasn't thinking in terms of more destructive choices and so I didn't qualify the statement as such.

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    6. Russell Hamilton

      Librarian

      In reply to Regan Forrest

      Perhaps I'm taking a 'broken windows' approach to morality here but when Lauren writes :

      "Lingerie football is a product. A product that people can choose not to purchase, can choose to ignore. Notably, it’s a product which some women have freely chosen to be a part of"

      it seems to me that she means to close off the discussion there - it's freely chosen, so it's all OK. But the discussion could be continued along the lines of "However this seems a fairly vulgar and tacky thing to do or watch, so why cheapen yourself"?

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    7. Paul Pagani

      Teacher

      In reply to Regan Forrest

      If feminism is all about choice, than the LFL is a great example of the paucity of genuine choice available to women. It is far more than just a bad choice. Street prostitution is a bad choice but it is one of the only means of survival for some women (e.g. widowed Afghan mothers). The LFL is a vague equivalent because it demonstrates the limited opportunities for women. If women had the opportunity to make similar incomes in a normal football league this would be a very different debate.

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    8. Mark Chambers

      Business & Marketing Consultant

      In reply to Paul Pagani

      Hi again Paul,

      Interesting. Discussions like this get to a stage pretty quickly where even if you're trying to support whatever the moral / ethical / pc side of the argument may be, you're going to offend someone in one way or another. Nature of the beast I think. I don't have to write a disclaimer for 'beast' do I ?? :)

      I have continued reading the contributions here with interest and there are several comments that I've been going to make but decided not to in case they were taken out of…

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  4. Mike Swinbourne

    logged in via Facebook

    So let me get this straight. You write an article bringing something to our attention and suggest that we should ignore it. I'm going to suggest that the vast majority of us hadn't even heard of lingerie football, and even if we had, we taook virtually no interest in it.
    But thanks for bringing it to the forefront. Should we think about it, now that you have brought it up, or should we go back to ignoring it, like we were already doing?

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  5. Susan Ruthenbeck

    Luftmensch

    JJJ's Hack program had an interesting piece yesterday afternoon about the 'masculinisation' of women in sport..ie. the characterisation that a muscular, strong woman is somehow less feminine.

    Love your work Lauren...lingerie football? It's obvious who the target audience is!

    But roller derby?...That has something for everyone ;)

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  6. Richard Dobson

    logged in via Facebook

    The protests of the LFL are misguided. Like it or not, there are differences between the sexes. Men are more athletic, they are stronger, faster, more co-ordinated, sorry but this is just a scientific fact and no amount of PC delusion will alter it. When it comes to sport, if we are only interested in the sport, if we want to see the highest level of sporting prowess, then its a man's man's world, baby.

    So, the idea of watching the the Professional Women's Soccer League or what-have-you is a bit…

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    1. Paul Pagani

      Teacher

      In reply to Richard Dobson

      Are you trolling or are you trying to set records for the most generalisations and dogmatic assertions in one brief response?

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    2. Mark Chambers

      Business & Marketing Consultant

      In reply to Richard Dobson

      Hi Richard,

      Hmmm … you've at least identified that the genders have their differences
      but I'm not sure that males deserve quite so many accolades. I'm very sure however that females have many more qualities than your comment would suggest. Isn't the attitude that a female, if she's lucky, is 'just a pretty face' exactly the reason that feminists have a fight to fight ?? I can appreciate the point you're trying to make though.

      Perhaps it would be somewhat more balanced to say that each gender has their differences, therefore, males are better suited to some things and 'equally' females are better suited to others ?? 'Gender Equality' pre-exists by virtue of our differences, not our capacity to emulate or compete with them. It's only when we fail to recognise, respect, or accept them (without agenda) that issues arise.

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    3. Richard Dobson

      logged in via Facebook

      In reply to Paul Pagani

      People always reply to my comments wondering out loud if I'm trolling, whether it be here or on the Drum or at the Punch... I take it as somewhat of a compliment, not because I want to be a troll, in fact I'm not a troll, (and if I was trolling, it would be obvious), but because it shows that I'm free thinker devoid of all the disgusting, predominantly left-wing group-think that permeates most people's brains these days.

      Now, as a thinker, I look at the big picture... and when we are dealing with…

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    4. Paul Pagani

      Teacher

      In reply to Richard Dobson

      I'm happy for you that you are so confident in your opinions.

      That there may have been some truth in your comments does not mean you have enlightened us. We are aware of the physical differences between men and women. This is an argument about the socio-cultural dimensions of the gender debate. My comment to you was aimed at the gross simplification of your argument. I didn't realise that betrays me as a "group thinker". Believe it or not, there is a whole mass of thinkers just like you out there too.

      That others have also been left wondering whether you are trolling should maybe suggest that some greater introspection is advisable.

      Perhaps you should also read Mark's comments below. He is more magnanimous in his response.

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  7. Michelle Smith

    ARC Postdoctoral Fellow at University of Melbourne

    As the author of the opinion piece published in the Age yesterday on the LFL that attracted 350 (often hostile) comments and 1200 Facebook shares. I disagree with the argument presented here. Yes, many people who had never heard of the LFL had their attention drawn to it by feminist articles in the popular media. But this is an international pay TV spectacle with a marketing budget that was always going to have the resources to make itself known to its target audience in time for its launch here…

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    1. Paul Pagani

      Teacher

      In reply to Michelle Smith

      I am definitely with you on this one Michelle. I find your arguments on the topic far more compelling than Lauren's (also apart from the internal contradiction of her piece).

      The choices for women are patently limited by men because they control the corporations that determine opportunities (for the most part). There is no real market for a proper WNFL, is there? Thus they must play in underwear to play professional football. And this isn't sexism or a poor outcome for women?

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    2. Mark Chambers

      Business & Marketing Consultant

      In reply to Michelle Smith

      Hi Michelle,

      I have a very serious hypothetical question for both you and anyone else who may care to comment … call it market research ;

      "if LFL was the brainchild of Fem-Corp, a corporation owned and run exclusively by women, and, every participant in the league be they players or officials were members of Fem-Cause, an organisation whose membership is restricted to women, and, it was marketed by Fem-Force, a marketing company owned and run exclusively by women, and, was aired solely on Fem-Tel, a cable TV Station owned, operated, and watched exclusively by women, would LFL still be an issue for Fem-inist ??

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    3. Michael Burrows

      Mr

      In reply to Mark Chambers

      Catch up - it is when the 'penny' drops and whose, whom or others coffers 'they' drop in when they actually give a .... well you know.

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    4. Michael Burrows

      Mr

      In reply to Michael Burrows

      Well I believed alot of others were fishing for a fight (OK all of the above) and tried to think like Ovid - pissed and stoned for a healthy change; if you really must know.

      Chance is always powerful.
      Let your hook always be cast; in the pool you least expect it , there will be fish.
      - Publius Ovidius Naso (20 March 43 BC – AD 17/18)

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    5. Mark Chambers

      Business & Marketing Consultant

      In reply to Mark Chambers

      I am actually interested in the answer to the hypothetical question I asked. Having defended 'equality' for as long as I can remember (as you can note from my reply a few days ago to a comment made by someone else here) and given that responsibility for the existence or perpetuation of LFL (which I had never heard of before this article was published) has been largely levelled at marketing organisations, may I not seek such an answer and wouldn't it be in your best interest to address it ?? Incidentally, the question was not intended to be in any way derogatory in its construction so please don't read anything more into it.

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    6. Paul Pagani

      Teacher

      In reply to Mark Chambers

      I think the answer to your scenario is in the wider context. A society in which such circumstances existed would seem to have achieved a level of equality that meets the aspirations of most feminists - media power & ownership and genuine choice. Genuine choice is not available to women in our current society. LFL is a manifestation of the general media dichotomy that persists - the serious stuff is for men and the titillation & fluff is for the women.

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    7. Mark Chambers

      Business & Marketing Consultant

      In reply to Paul Pagani

      Hi Paul, thanks for responding.

      My question relates to a different situation, not a different society, but the more I try to explain it, the more it appears to be an argument. Honestly, it is not, I think you've already noted that I am an advocate of 'equality'. It is purely a hypothetical so nothing more than the 3 rules of hypotheticals apply to it. I'm sure you know what they are but for anyone who doesn't ...

      1. the question must be accepted
      2. nothing may be added or subtracted
      3. the response must be an honest one

      It is also worth noting that I was both owner and principal of an advertising agency for 20+ years and am currently a marketing consultant so this isn't just theoretical for me, I actually hoped to get some feedback from feminists too.
      By all means, keep up the conversation. Surprisingly, it would appear that you and I are the last 2 contributors. Thanks again Paul.

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    8. Paul Pagani

      Teacher

      In reply to Mark Chambers

      Well, if you want a simple answer - no, LFL would not be an issue in the hypothetical posed, in my opinion. Under such conditions it would seem to constitute an act of self-determination and there would be an absence of patriarchal objectification.

      Implicit in your post is also the understanding that males cannot be feminists. That is a whole other debate.

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    9. Mark Chambers

      Business & Marketing Consultant

      In reply to Paul Pagani

      I asked the hypothetical because obviously I already knew the answer. The point of it is this ; I am someone who supports equality on all fronts but frequently, the feminist argument does not lead to achieving it because their arguments can be either too easily overcome or they are not 'really' seeking equality at all, and that doesn't help us to achieve it.

      The argument put forward in this discussion is about 'choice and opportunity'. As pathetic as LFL appears to be, choice and opportunity is not limited by the inclusion of male participation yet, we agree, that male participation is the only relevant factor making LFL an issue to feminists. Objecting to the organisers of this tacky gimmick (who may well be female) or being critical of its participants who 'are' female would more likely result in limiting choice and opportunity, and to be honest, it's choice and opportunity not available to males.

      Can males be feminists ?? I'm not sure what I said to raise that question ??

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    10. Paul Pagani

      Teacher

      In reply to Mark Chambers

      It is not merely that the LFL is tacky - it is a choice limited to titillating (desperate) males. This is choice that is still defined and limited by the dominant sex.

      That LFL is not an opportunity granted males is a pretty disingenuous argument, unless I am wrong and there are throngs of males out there disaffected by their denial of a right to a place in their own underwear league.

      "I actually hoped to get some feedback from feminists too." This is your quote from which I gleaned that you thought me to be a non-feminist voice. It may just be a misinterpretation and anyway, I'm not offended by it. It just immediately grabbed my attention and reminded me of a debate I had years ago. I distinctly remember being upset that I was not allowed to walk with the women in the "reclaim the night" protests. Rather I was only permitted to stand in the crowd and applaud in support. I do understand their position on this though.

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    11. Russell Hamilton

      Librarian

      In reply to Mark Chambers

      "male participation is the only relevant factor making LFL an issue to feminists".

      Do all feminists think alike?

      "Objecting to the organisers of this tacky gimmick (who may well be female) or being critical of its participants who 'are' female would more likely result in limiting choice and opportunity"

      Objecting, analysing, discussing is not limiting anyone's choice (to cheapen themselves) but it might offer new perspectives which alter their choices.

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    12. Mark Chambers

      Business & Marketing Consultant

      In reply to Paul Pagani

      Paul, I think that you and I are probably thinking along the same lines here, and no, I wasn't passing judgement on whether you may be a non-feminist voice ... it actually hadn't occurred to me either way so thanks for not being offended.

      Do males want an LFL like opportunity ?? I agree that it's unlikely they'd be lining up for it but if the opportunity arose I doubt that the organiser would have much trouble putting a team together. (Dianna's 'Jocks in jocks' scenario) The larger questions might be that if a jocks in jocks league was to be created ; would males in general consider it to be a slight against their gender and would females en mass refuse to watch it out of principal ?? You and I wouldn't watch it, but nor would we object to it. What would you guess would be the response on this forum if we did ??

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  8. Dale Bloom

    Analyst

    Many women watch football but have never played it. Perhaps they watch football to look at men’s bums.

    Lingerie Football has 17 minutes for each half, and with a 15 minute half time break. It is also played with a garter belt, (but I don't know if anyone has ever asked why)

    But at least it may give women some exercise to for less than an hour.

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  9. Tim Scanlon

    Author and Scientist

    I agree Lauren.

    Athletes being objectified is nothing new. The even do it in super-slo-mo as ad break lead ins for football and tennis.

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  10. Anthony Nolan

    Ruminant

    Lauren writes:

    "Lingerie football is a product ... Notably, it’s a product which some women have freely chosen to be a part of."

    Yep. That's how I see it. Another success story for pomo feminism. Like the porn industry, of which lingerie football appears to be an outrider, these activities are guarantors that in a market society no woman need live in poverty. Are they proposing a junior league? Would Henson do the team portraits?

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    1. Paul Pagani

      Teacher

      In reply to Anthony Nolan

      That pretty much distils the essence of her argument. This brand of liberal/libertarian feminism or post-feminism or whatever it goes by is appallingly shallow and weak. And it bores me.

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    2. Anthony Nolan

      Ruminant

      In reply to Paul Pagani

      Yes Paul. 1970's feminism would have stopped this sort of nonsense dead in its tracks.

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  11. Dianna Arthur

    Dianna Arthur is a Friend of The Conversation.

    Environmentalist

    Ultimately why I am saddened by LFL and the responses to it is:

    1. That women athletics - particularly team sports (with the no-explanation-necessary exception of volley ball) receives so little publicity or support, yet LFL has achieved both simply because the women are scantily clad - not really sporting now is it?

    and

    2. The usual complaints are made that feminists don't know what they want because they don't all agree with each other all the time about absolutely everything - for some reason SOME men find this confusing - even "boring" apparently.

    PS

    Please note I have capitalised "SOME" to counter any claims that I am generalising about men - a shame irony doesn't work well on blogs.

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    1. Paul Pagani

      Teacher

      In reply to Dianna Arthur

      Dianna,

      If you re-read the article we are commenting on, the (female) author argues that she is bored by some feminist arguments (see quote below).

      "Such feminism bores me, saddens me and neglects to acknowledge that equality comes in many shapes and sizes".

      I made what was intended to be a fairly direct criticism of her rather dismissive attitude to these arguments. Perhaps your criticism of some men (and seemingly me) would be better directed at Lauren, the author of the article.

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    2. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to Paul Pagani

      Paul

      That little word "some" rears its head again - Lauren is bored and saddened by a facet of feminist argument - me too. Feminists, as I attempted to point out above, are as varied as, er, um; humans.

      A certain regular (who shall not be named) is predictable in his condemnation of feminists, seeing them as homogenous as blancmange and about as vital. While I did pick up of your use of "boredom" my comment was not in direct response to yours. Else I would've used reply function.

      As for…

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    3. Anthony Nolan

      Ruminant

      In reply to Dianna Arthur

      There is a serious issue here which relates to the almost complete collapse of a radical feminist critique.

      Lauren writes:

      "Notably, it’s a product which some women have freely chosen to be a part of."

      The implication being that if women have freely chosen to participate in an activity, any activity presumably, then it is worthy of political and feminist support because, well, they're women exercising individual choice, aren't they? And what greater right does anyone possess in a commodity economy than to choose their own terms of exploitation?

      Support for individual market choices made by women reduces feminism to biological nationalism that does little more than barrack for women's rights but only as they pertain to individual choice. That's the real problem.

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    4. Paul Pagani

      Teacher

      In reply to Dianna Arthur

      Dianna,
      Sorry for any inadvertent accusation - it just seemed to me that your comment was pointed at me. Maybe I am just too sensitive.

      I guess we agree to disagree on the issue of the feminism expounded by the author. I see far more worth in the feminism she loathes. It is a form of delusion to think that LFL is an expression of genuine self-determination by thinking women.

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    5. Dianna Arthur

      Dianna Arthur is a Friend of The Conversation.

      Environmentalist

      In reply to Paul Pagani

      Paul

      I actually agree with you vis a vis "It is a form of delusion to think that LFL is an expression of genuine self-determination by thinking women". Which presents the related conundrums of porn, prostitution and other mainly male consumables.

      I support the individual's right to choose. I understand that, for a relatively short time, women (a very few) can make quite a good living from use of thier bodies.

      Perhaps, if, as human beings, we were more accepting of and less fetishsizing…

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    6. Lisa Milne

      logged in via Facebook

      In reply to Anthony Nolan

      I wasn't going to comment, since basically all the core arguments have been done to death in some circles since the 70's - yawn - but yes, the most disturbing thing about the original article is the facile and simplistic notion of choice employed.

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