Media earthquake: panic, disinformation, and competing visions at Fairfax and News

So that was the week that was. The Conversation anticipated this would be a big week that required close scrutiny and debate. What we didn’t realise was that first thing Monday morning Fairfax would announce plans to axe 1,900 staff, close two printing plants, effectively merge The Age and the SMH, and…

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News limited chief executive Kim Williams has outlined a coherent strategy for the future, while Fairfax has relied on panic tactics, stoking fears of a crisis.

So that was the week that was. The Conversation anticipated this would be a big week that required close scrutiny and debate. What we didn’t realise was that first thing Monday morning Fairfax would announce plans to axe 1,900 staff, close two printing plants, effectively merge The Age and the SMH, and erect pay walls around the content it had previously pledged to keep free.

Then on Wednesday News Ltd jumped on the bandwagon and announced a major restructure. News Ltd chief executive Kim Williams refrained from announcing how many of the company’s 11,000 staff would go, though it is expected to be up to 1,500. Mr Williams said it would be “reckless” to spell out how many would go “but it will be significantly lower than at Fairfax”.

And of course, stage left, we had Gina Rinehart and friends talking up her prospects of board representation, if not outright control. The Gina putsch prompted concern from Labor, the Greens and some Liberal politicians. Messages of support for Rinehart came from Hungry Jack Cowin, the hamburger man; John Singleton, the ad man; and Ron Walker former Fairfax Chairman and Liberal Party Treasurer.

Throughout the week we tried to provide some context and analysis to help you make sense of it all. Our coverage attracted a record number of readers, and has been widely republished under our Creative Commons licence, appearing on the ABC and SBS online, The Australian, Business Spectator, The Guardian, and Crikey among others.

But first some clarifications and points for further discussion.

1. The Fairfax Charter of Editorial Independence.

The Board at Fairfax has always hired and fired its editors. Nothing will change once Gina Rinehart takes effective control. And once appointed, as the Charter states, “full editorial control of the newspapers is vested with the editors”.

The appointment procedure is the only one that matters. Let’s say, a Gina-dominated Board wants Andrew Bolt. He would be interviewed and appointed by the Board and then given “full editorial control” as specified in the Charter. The editorial staff would have to abide by the Charter and take his instructions. There would be no reason for Gina to intervene. The Charter would be upheld. And that’s why signing (or not) would not make any difference.

Conrad Black signed up to the Charter and soon after appointed his own editors. Similarly when Rupert Murdoch took over The Times and Sunday Times in the UK in 1981 he too signed up to demands for editorial independence and appointed independent directors to the Board.

But as a proprietor, he had the right to hire and fire his editors. So he found new editors who shared his world view, and left them to get on with it. There is no need for him to intervene. They keep their jobs if they do his bidding.

2. Newspapers are dead, long live digital.

Fact: every week News Ltd sells 11 million newspapers and Fairfax three million. Fairfax paints a picture of the newspaper age being over as the pretext to soften its staff up for the blow. It states: “the challenges we face are not unique to Fairfax”. Yet Kim Williams paints a very different picture: “Print has an active future, it won’t be abandoned”. And adds: “Editorial cuts will be slender”.

Why the different or mixed messages? Because Fairfax management wants staff to think print is dead and accept a radical shake-up of the business. There is a bias against newspapers led by the former CEO of Fairfax Digital who now leads Fairfax Metros, Jack Matthews. He has pulled off a coup parachuting his digital team to take control over most aspects of the combined business.

3. The crisis is not of our making, it’s happening everywhere.

Up to a point. But Fairfax has seen its market performance deteriorate while News Ltd has performed much better. The commercial leadership at The Age and SMH has been woeful. Led by inept managers totally out of their depth and appointed as cost cutters with no idea how to retain business let alone grow new revenue streams.

Newspapers are still where the big advertising dollars sit. As Kim Williams said, the print $1 is equivalent to 18 cents in digital revenue. At Fairfax, digital revenues only account for 12% of revenues, and to date they have had a free ride from the content provided and paid for by the newspapers.

It’s worth noting the size and trends of the US advertising market. In America, according to a report by ratings agency Moody’s, print still commands US$4,360 million – though it is trending 8.2% down – while online’s share is only 20% of print at US$815 million. But online is only up 1%. The US view is that the digital era of growth and optimism has come to an end. So why has Fairfax put all its eggs in the digital basket?

A smart media company backs all its platforms while at the same time it positions its business for a digital future. It doesn’t denigrate the biggest revenue earner.

In sum, Fairfax panicked its staff, readers, advertisers, and shareholders into believing there is a crisis. Instead of providing a vision to its staff the management has talked down to its staff in a hectoring, demeaning way.

Yes trading conditions are tough, but it has made matters worse. And allowed the company to be vulnerable to cheap takeover.

News Ltd had a different PR approach. It has a surer feel for the future. And its acquisition of James Packer’s stake in Foxtel makes it now the equal owner with Telstra of pay TV, plus it has pocketed the Business Spectator/Eureka Report business into its portfolio to allow for a stronger paywall offering. It is better positioned for the future.

4. Paywall or not?

Fairfax announced this week that from 2013 it will charge for access to its content after “a great deal of analysis”. Yet only last year CEO Greg Hywood announced that Fairfax would not go down the paywall route introduced by News Ltd. “That is not our model,” he said, adding: “85% of our revenue comes from advertising, so we don’t want to reduce access, especially with competition just a click away. We want to increase the audience, not limit it.”

5. Tabloid fears. Fairfax says when its metro papers go tabloid there “will be no difference to the quality of the content”. Yet there is a real difference between The Age and SMH papers and their online counterparts. Now that the “digital” managers control the combined company, who knows whether the tabloid values of its online sites will be replicated by its tabloids.

Also why take so long to make the switch format? Fairfax has announced the change for March next year, yet it could be done next month. There is no requirement to make adjustments to the presses as they currently print tabloid sections every day.

Fairfax’s decision to shut its printing plants at Chullora and Tullamarine doesn’t mean print is dead. Fairfax is simply switching the printing to its many other regional printing plants. This is simply about better utilising spare print capacity within the group. And dumping a lot of staff and costs.

6. Lack of diversity of voices just got worse.

Australia has three quality media voices, The Australian, SMH and The Age (excluding the specialist Australian Financial Review). The audience reach of all three has almost doubled with the addition of online and mobile devices. They still set the agenda for the morning talkback radio and TV news. There is greater concentration of media control and influence than at any other time.

With the decision by Fairfax to “nationalise” its reporting staff, that is, merge the Sydney and Melbourne reporting teams, the number of distinct voices will reduce to two: the merged Fairfax metros and The Australian.

If as expected Gina Rinehart takes control of Fairfax and appoints editors of her own choosing, then both The Australian and the Fairfax papers will share the same broad editorial voice: right-of-centre, pro-free market, climate change sceptics/deniers, and opposed to mining taxes or any other “impost” that stands in the way of creating wealth.

Australia will be left with one dominant and combined voice of the right. The only significant counterbalance will be from the ABC. But because it is taxpayer funded it is susceptible to interference by the government of the day. John Howard’s last Coalition government stacked three right-wingers onto the board and kept funding tight in an attempt to clip the wings of what it saw as its left-wing enemy.

But the Coalition has changed its view as spelled out by Malcolm Turnbull. Interviewed by The Conversation he said under a Coalition government the ABC will have a crucial role as a source of well-funded, independent news as the nation’s biggest newspapers continue their demise. “We don’t have any plans to do anything other than support the ABC. If there’s an Abbott government, I’ll be the communications minister and I’ll be responsible for the ABC.”

We believe Australian citizens must have a choice and range of views to allow for a robust competition of ideas, for proper democratic discourse and debate.

On a more hopeful note, yes, there are new players, including The Conversation. But in comparison to Fairfax and News Limited we are a minnow with only 350,000 unique readers a month. However, we aim to grow and expand our service. And if you support media diversity, we hope you will support us.

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75 Comments sorted by

  1. Marc Hendrickx

    Geologist

    The ABC should not be relied on as a counterweight to fill a perceived gap in "left" wing publications. Its editorial policies call for balance in its broadcasting. It is there to represent all Australians, not just a few cranky academics.

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    1. David Boxall

      logged in via Facebook

      In reply to Marc Hendrickx

      Marc, while the ABC does get it wrong (for example, in giving more than 1% coverage to climate change deniers), it does provide some balance to the increasing right-wing bias in Australia's media.

      For a balanced overview, I refer to commercial sources, the ABC and SBS. The subtle, and often unsubtle, differences are revealing.

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    2. Jonathan Ely

      Student

      In reply to Marc Hendrickx

      The notion of balance is, in reality, completly unworkable. If the ABC runs a program on evolution should they then have to run a program on intelligent design? While covering the gay and lesbian madigra should they cut to cardinal Pell for his reaction? After Playschool should there be readings of Atlas Shrugged or the Communist Manifesto?

      How easily balance is achieved depends entirely on how heavily weighted to either the left or the right you are. I have met plenty of racist, sexist, homophobic and xenephobic Australians, should the ABC be required to reflect their views? Australia has a chapter of the KKK, I bet they're just pushing sh!t up hill to the achieve balance the ABC's editorial policies demand.

      Having recently returned to study after a decade in a blue collar workforce I actually don't think the opinions of those cranky academics are all that bad.

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    3. Marc Hendrickx

      Geologist

      In reply to David Boxall

      Not sure what you mean by "denier" there David. ABC certainly miss reporting on a lot of mainstream scientific papers that suggest the notion of "Dangerous" man made climate chnage is exaggerated. It seems The Con also suffers from the same problem, being highly selective of the academics news it broadcasts.
      And so there are a range of missing voices on the ABC and here. These include for instance the work of the Peilke's, Richard Lindzen and Judy Curry to name a few.
      A recent example of ABC failing…

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    4. Marc Hendrickx

      Geologist

      In reply to Jonathan Ely

      What a load of tosh! On a number of issues ABC has become beholden to its reporters to the detriment of its audience.
      An example would be covering news that a paper loudly trumpeted as proving current SH temperatures are the highest in a 1000 years was withdrawn due to errors. Instead nothing. You can't tell me it wasn't newsworthy.

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    5. Bob Beale

      Journalist

      In reply to Marc Hendrickx

      "ABC certainly miss a lot of mainstream scientific papers that suggest the notion of "Dangerous" man made climate chnage is exaggerated."

      Thanks for the laugh Marc. I guess that means they miss a lot of very, very, very, very little.

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    6. Bob Beale

      Journalist

      In reply to Marc Hendrickx

      Marc,
      As usual, this is a sidetrack from the much more important topics in the article above. However, since you claim you have evidence to support your assertion, I have just checked your list.
      I chose one at random:
      Spencer, R.W.; Braswell, W.D. On the diagnosis of radiative feedback in the presence of unknown radiative forcing. J. Geophys. Res. 2010, 115, D16109.

      Your blog states about this paper: "We remain mystified as to how the ABC have missed reporting this significant development in…

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    7. Marc Hendrickx

      Geologist

      In reply to Bob Beale

      Bob you might recall significant discussion of the pros and cons of this issue here and elsewhere. It is very odd that ABC chose not to cover any aspect of the story. This does not constitute "excellent news judgement". In my opinion it is a deriliction of duty.

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    8. Bob Beale

      Journalist

      In reply to Marc Hendrickx

      We're all entitled to our opinions. I fully accept that, in your opinion, it was a paper of such significance it could merit a Nobel Prize, and that it was a dereliction of duty by the ABC not to report it as such.

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    9. Marc Hendrickx

      Geologist

      In reply to Bob Beale

      Bob, don't get carried away. I simply suggest the paper and the subsequent discussion were highly newsworthy, as are the other numerous examples provided on that list of missing news items I provided. So far you have not provided any evidence to support your claims. That ABC have failed to cover these many stories an example (IMO) of bias in its scientific coverage. The recent Gergis/Karoly paper was widely lauded and promoted by the ABC but the news of withdrawal of that paper (which is highly newsworthy…

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    10. Jonathan Ely

      Student

      In reply to Marc Hendrickx

      No, actually I don't believe that a flaw in the method that may, or may not affect the outcome of that study is newsworthy. Maybe you're jumping the gun on this one. If the outcome is changed, that is a completly different story, but that has yet to be seen.

      That wasn't even my point, the ABC should not represent all Australians, many of whose opinions are repulsive. If you think that's tosh, fine.

      Apart from the AGW issue, which I know little about, what are the other issues the ABC had become beholden to it's reporters?

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    11. Bob Beale

      Journalist

      In reply to Marc Hendrickx

      Marc, I'm a tired old hack. I started in journalism as a student in 1976. I've specialised in science writing since 1985. I've always found the ABC to be the strongest and most consistent force within the Australia media reporting on science. The Science Show is a radio legend. TV shows like Towards 2000, Quantum and Catalyst brought mainstream science to a mainstream audience. I think ABC Science Online is excellent and thorough. Part of the legacy of the ABC's decades of effort in this sphere is…

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    12. David Boxall

      logged in via Facebook

      In reply to Marc Hendrickx

      Marc, I was referring to demands for balance. To the best of my knowledge, independent studies, employing different methodologies, have produced similar findings: of the best qualified climate scientists, 97% agree that we face substantial risks, for which humanity is probably responsible; 2% are uncertain; 1% disagree.

      In that light, for the ABC to give more than 1% coverage to deniers is unbalanced.

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    13. Robin Bell

      Research Academic Public Health, at University of Newcastle

      In reply to David Boxall

      Who cares about the ABC anymore anyway? Since the ABC stopped faithfully reporting news and started trying to LEAD public opinion, i haven't bothered.
      As for the Age etc, i haven't bought one of these papers for years.
      Recently had the SMH delivered free as part of some bundle deal. Didn't read it and asked to have the free deliveries stopped.
      Like many of my friends and colleagues, I'm sick of being bombarded with bad news 24/7. Its not news most of the time anyway. Its gossip elevated to the level of news in order to sell a product, a product many no longer want.
      I get my news from selected sources i prefer, and seek commercial info (like ads) when i need to. In other words, i like to choose when, where and how. Pay wall news is like offering to limit my freedom on those three elements. Why would i pay for that.

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    14. Marc Hendrickx

      Geologist

      In reply to David Boxall

      Not sure which study you are referring to David but you seem to have muddled the questions used in at least one of the surveys. The issue of "substantial risks" being the point of contention. For instance the questions that provided a 97% response in the study by Peter T . Doran and Maggie Kendall Zimmerman (Examining the Scientific Consensus on Climate Change -EOS VOLUME 90 NUMBER 3 20 JANUARY 2009-P21 - link below) are as follows:
      1. When compared with pre-1800s levels, do you think that mean…

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    15. Marc Hendrickx

      Geologist

      In reply to Bob Beale

      One of the problems here is that a number ABC's reporters are carrying a lot personal baggage into their reporting and are about as far from the idealised model of a dispassionate hack reporter as you can get. This is okay in a way when it comes to opinion, but as you can see its effect on what news gets covered can be quite devastating.

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    16. David Boxall

      logged in via Facebook

      In reply to Marc Hendrickx

      OK, I was using my own words and Doran is one of the studies. There was at least one other, about a year later. Different methodology, similar conclusion.

      The fact remains that you peddle an extreme minority view, but seem to want unbalanced coverage from the ABC.

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    17. David Boxall

      logged in via Facebook

      In reply to Robin Bell

      Robin Bell: "Who cares about the ABC anymore anyway?"
      I do. The vast majority of the population get most of their information from TV, radio and newspapers. Most of that information is slanted in one way or another. The ABC, in my opinion, provides some balance.
      Robin Bell: "Since the ABC stopped faithfully reporting news and started trying to LEAD public opinion ..."
      Not that I've seen. Some of their reporters get in the way sometimes (Chris Ullman comes to mind), but I reckon the ABC does a better job than most in that medium. Can you give an example of what you mean?

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    18. Marc Hendrickx

      Geologist

      In reply to David Boxall

      Which view do you think I am peddling?
      What evidence do you have that this view You think I am peddling is in the minority?
      Abc have a charter and editorial policies that call for balance. I am merely suggesting they live up these policies.

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    19. Marc Hendrickx

      Geologist

      In reply to Bob Beale

      Here's some more missing news Bob. For some reason ABC and The Con will neglect to inform its audience of the findings in these papers. It seems for some reason they are too dangerous to be discussed:

      McKitrick, Ross R. and Lise Tole (2012) “Evaluating Explanatory Models of the Spatial Pattern of Surface Climate Trends using Model Selection and Bayesian Averaging Methods” Climate Dynamics, 2012, DOI: 10.1007/s00382-012-1418-9

      R.S. Lindzen, 2102: Climate physics, feedbacks, and reductionism (and when does reductionism go too far?). Eur. Phys. J. Plus (2012) 127: 52 DOI 10.1140/epjp/i2012-12052-8.

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    20. Peter Lang

      Retired geologist and engineer

      In reply to Marc Hendrickx

      I agree. The ABC has drifted further and further Left over recent decades. It is now simply a propoganda agent for ALP and Greens. The bia towards renewable energy and against nuclear for the past several decades is clear evidence of the bias. As is the fact that the ABC journalists swap in and out of positions in the ALP.

      What could be done to get real balance into the ABC?

      Or is the culture so deeply entrencched it would be impossible?

      Is the ABC past saving as anything moree than Australia's Pravda?

      Is it time to privatise the ABC and cut off all public funding?

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    21. Bob Beale

      Journalist

      In reply to Marc Hendrickx

      Marc, I kept silent when you declared an implied authoritative knowledge of the personal baggage of ABC reporters. But "dangerous"? I'd like to think you're trying to be ironic, but in context with your other comments I don't think so. I don't have time for fruity conspiracism. I'm sure you'll have the last word, but here endeth my discussion with you. Cheers.

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    22. David Boxall

      logged in via Facebook

      In reply to Marc Hendrickx

      Marc Hendrickx: "Which view do you think I am peddling?"
      Which view do you think you're peddling?
      Marc Hendrickx: "What evidence do you have that this view ... is in the minority?"
      The evidence is in the studies. What evidence do you have to the contrary?
      Marc Hendrickx: "Abc have a charter and editorial policies that call for balance. I am merely suggesting they live up these policies."
      You appear to be trying to bully them into giving unbalanced coverage to your favoured view.
      The more you say, the more you sound like a full-blown lunatic fringe climate science denier. I find it fascinating.

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    23. Marc Hendrickx

      Geologist

      In reply to David Boxall

      And David your admission above: "OK, I was using my own words and Doran is one of the studies."paints you as someone who ignores what is published in preference to pushing your own warped viewpoint.
      I don't find your behaviour in misrepresenting those studies "fascinating" I find it characteristic of closed minded individuals incapable of altering entrenched viewpoints when presented with new evidence. Similar views are held by those held captive by oddball religious cults. The sad thing is that your methodology of misrepresentation is so common here on The aptly name Con.

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    24. Marc Hendrickx

      Geologist

      In reply to Bob Beale

      Sure thing.

      Your previous writings on the issue seems to somewhat blinker your viewpoint. What additional evidence would be required to make you change your mind? Say that the effects of AGW as represented by some alarmists has been exaggerated? Would peer reviewed articles pointing to lower sensitivity of the climate to CO2 do the trick? There is already plenty of peer reviewed science that indicates this is the case, but if you only get your news from the ABC I guess you wouldn't have heard about it.

      This is not to say we don't face major challenges ahead for other, arguably more important reasons.
      cheers
      Marc

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    25. David Boxall

      logged in via Facebook

      In reply to Marc Hendrickx

      Marc Hendrickx: "... your admission above ... pushing your own warped viewpoint ...".
      Referring to more than one study, I paraphrased. Though I wouldn't normally bother, I've found an honest appraisal of two studies (http://www.skepticalscience.com/news.php?n=734). Working as I was from memory, I reckon my paraphrase is accurate enough. Again, you quibble mendaciously.
      As to the severity of the risk, elsewhere (http://bit.ly/MLJuNt) I mentioned that two of the planet's best minds had commented…

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    26. Robin Bell

      Research Academic Public Health, at University of Newcastle

      In reply to David Boxall

      Well David, the space is limited. Given that I gave up listening some time ago, and my choices are based on freedom to choose, not scientific principles or freedom to agree with David Boxall (a bit rich of you to ask for evidence to support personal preferences don’t you think David?), let me not the less relate some reasons.
      The near complete absence of any critical analysis of Greens policy.
      The disproportionate time given to the issue of gay marriage given the very small number of people affected…

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    27. David Boxall

      logged in via Facebook

      In reply to Robin Bell

      Robin Bell: "... I recognise bias reporting when I hear it ...".
      And even when you don't, apparently. I guess it's a perspective thing.

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  2. Peter Ormonde

    Peter Ormonde is a Friend of The Conversation.

    Farmer

    Excellent piece.

    The calibre of political journalism in Australia has been on the skids for decades to the point where unsourced rumour, gossip, market research and prediction have replaced the skills and insights of professional observers.

    To some extent this is a reflection of the "Americanisation" of our news media both in format and style. I'd also lay some blame on the physical strictures imposed on the Press Gallery by that horrendously unAustralian and undemocratic bunker the "new" parliament…

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  3. Bob Beale

    Journalist

    What News Ltd says now by way of spin about the future of newspapers is one thing. What Rupert Murdoch recently told the Leveson inquiry is another:
    ""Every newspaper has had a very good run... It's coming to an end as a result of these disruptive technologies," he said. "I think we will have both [internet and print news] for quite a while, certainly ten years, some people say five. I'd be more inclined to say 20, but 20 means very small circulations."
    Even if it's his most optimistic outlook and newspapers take 20 years to die, you must assume he means that newspapers will shrink even more in number and in size long before that. And very small circulations also means very small papers and very small staff.

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    1. Mark Chambers

      Business & Marketing Consultant

      In reply to Bob Beale

      Hi Bob,

      You are exactly right, so do you think most journalists see Gina Rinehart as someone who recognises opportunity in change, or as a destructive contributor to that change ??

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    2. Bob Beale

      Journalist

      In reply to Mark Chambers

      I'm not well-informed enough to say what most journalists think. What I do know is that Murdoch's cross-subsidised flagship here, The Australian, has been free and easy attacking the perceived shortcomings of the major Fairfax newspapers, yet the SMH and Age have essentially always had to pay their own way. On ABC Breakfast this morning, Kim Williams claimed News Ltd was "moving to reinforce its print products", yet their rumoured job cuts number between 1000 and 1500. Asked pointedly about The Australian…

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    3. Mark Chambers

      Business & Marketing Consultant

      In reply to Bob Beale

      Hi Bob,

      Thanks for replying and sharing your thoughts. Perhaps the answer to the discussion that's taking up most of your time here though might be a debate between opposing experts about climate change. Could be the perfect thing for a 4 Corners expose'. My advertising background would definitely see me promoting it as; 'The Cold Hard Tax or A Bloody Hot Business ??' :) Cheers Bob.

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    4. Byron Smith

      PhD candidate in Christian Ethics at University of Edinburgh

      In reply to Mark Chambers

      Such stunts are precisely what has been wrong with much media coverage of climate for years. Study after study has found that the desire for a false "balance" has led "experts" from both "sides" being trotted out on an equal basis. But this is a serious journalistic failure to distinguish between the 97% of experts on one "side" and 3% on the other (and even those 3% accept many of the mainstream claims often rejected by more populist voices of climate dissent). It is also a failure to report on the true debates happening in climate science: between those who think that our present trajectory means economic ruin, tens of millions of refugees, whole nations wiped out and the extinction of a significant chunk of species on the planet, and those who think things are much worse than that.

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    5. Mark Chambers

      Business & Marketing Consultant

      In reply to Byron Smith

      Hi Byron,

      My '4 Corners' comment was an attempt to lighten things up a little. As you're in Edinburgh you may not have picked up on it. Of course, maybe it just wasn't particularly amusing :)

      On a more serious note, how many contributors here either seek or defend the ideal of 'balanced reporting' etc, yet, when any another contributor offers a perspective opposing their own they chastise them as if they're not adult or experienced enough to have formulated an opinion ?? Out they come with…

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    6. Bob Beale

      Journalist

      In reply to Mark Chambers

      I got the joke Mark, though it's hard to laugh when people like mind-reader and cat-palmist Ken Ring really have been put up as climate experts on mainstream TV. (See http://www.readfearn.com/2011/01/a-sunrise-climate-cock-up-and-reading-cats-paws/).
      Your point about civil discourse and polite acceptance - or at least tolerance - of differing views is well taken. For any good conversation to work, everyone taking part needs to show due respect for social etiquette. Those who don't - by shouting…

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    7. Marc Hendrickx

      Geologist

      In reply to Bob Beale

      Bob, like David Boxall it seems you have misinterpreted the survey questions used to garner this 97% support figure-see below.
      "Contrarians" like Lindzen and McKitrick whose new research papers I point to below would fall within the 97%, and yet their work seems to be permanently ignored here and on the ABC. Their findings appear highly newsworthy in the context of the current debate about what to do about man made climate change and yet their work remains unreported by Auntie.

      Garth Paltridge has a good (IMO) op ed in the Fin Review today. If it was Karoly or Hamilton it would probably be re-printed on the ABC and here on The Con. However like other voicres providing alternate view points it is ignored. The dangers of Groupthink induced by media bias all to clear.

      here's the link
      http://afr.com/p/lifestyle/review/science_held_hostage_in_climate_Uamwgc7zXEsU6RbQJ5MWIJ#

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    8. David Boxall

      logged in via Facebook

      In reply to Marc Hendrickx

      Marc Hendrickx: "... it seems you have misinterpreted the survey questions used to garner this 97% support figure ..."
      Much though you try to spin it, you can't escape the simple fact that you're in a tiny minority. You concentrate on the semantics of a single study, but that study isn't alone.
      The resources you devote to denying and spinning show that you're well paid for your efforts, but a well-resourced minority is still a minority.
      Getting down to substance, given that minds like Carl Sagan and Stephen Hawking have warned against complacency, I'll stick with the majority of the best qualified and support prudent precautions. The worst-case might be little more likely than the feeble-minded faith that there's no risk, but it's severe enough that I take it seriously.

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    9. Marc Hendrickx

      Geologist

      In reply to David Boxall

      I'm not paid at all David, countering mis-information such as yours I do out of the goodness of my heart. If you look at the data, you'll find that catastrophists such as yourself are on the fringe.
      Prudent precaution is one thing, destroying our capacity actually look after the environment another altogether.

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    10. David Boxall

      logged in via Facebook

      In reply to Marc Hendrickx

      Marc Hendrickx: "I'm not paid at all ...".
      Good heavens, how do you put food on the table?
      Marc Hendrickx: "... catastrophists such as yourself ...".
      Do you think that denying a risk will make it go away?
      Marc Hendrickx: "... destroying our capacity actually look after the environment ...".
      So you support risking effectively destroying the environment?
      If I'm on a fringe, the counters indicate that I have more company than you have on your fringe.

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    11. Marc Hendrickx

      Geologist

      In reply to David Boxall

      I appreciate your concern but a fair assessment of the evidence indicates that in regard to climate change your over reaction is unwarranted..Spending your energy of more meaningful pursuits such as habitat preservation or cleaning up degraded areas would be much more worthwhile.

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    12. David Boxall

      logged in via Facebook

      In reply to Marc Hendrickx

      Marc Hendrickx: "... a fair assessment of the evidence indicates that in regard to climate change your over reaction is unwarranted ..."
      As I've pointed out elsewhere (http://bit.ly/Ms1NVP) better minds disagree.
      I've discovered that attributing 1% of the total to your fringe is probably too generous (http://www.skepticalscience.com/meet-the-denominator.html). The adjective "lunatic" does seem appropriate for such a tiny minority.
      A glance at the counters shows that we still have people reading these comments. Surprising, at this late stage. The numbers, here and everywhere else you post, indicate that your advocacy harms your cause.

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    13. Mark Chambers

      Business & Marketing Consultant

      In reply to Bob Beale

      Hi Bob,

      Good reply (thanks for that) and obviously you are right. Finding the correct metaphor is definitely the trick and, as I'm sure that you would have picked up on immediately, there was a fair amount of tongue in cheek in my example. Aren't you glad that I didn't say; 'look what happened to those few silly dissenters some centuries ago who tried to claim that planet earth is actually round' ?? (I'm actually not arguing this issue)

      As mentioned earlier, I don't know enough about Climate…

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    14. Bob Beale

      Journalist

      In reply to Mark Chambers

      Hi Mark,
      You'll open a can of worms with the "it's all happened before" argument on climate change. My starting point on that is the bleedin' obvious: the Earth has never had to deal with 7 billion humans before, let alone the technology and level of resource consumption and waste now occurring. As for the Earth "repairing itself", well, that's a fuzzy Gaian concept to say the least but maybe it will: whether modern human civilisation in its current form and intensity has a viable place in that…

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    15. David Boxall

      logged in via Facebook

      In reply to Bob Beale

      Nice one Mark.

      After doing my own due diligence, I came to the conclusion that I don't understand enough to credibly judge the science. The same can be said of anyone who isn't appropriately qualified, even if they have science qualifications outside the climate field. Climate is just too fiendishly complex.

      Resorting to the KISS principle, I settled on a single measure; what do most of the best qualified say? The answer appears to be that about 97% agree on one view (http://www.skepticalscience.com/news.php?n=734). The contrary view is supported by as little as 0.42%
      (http://www.skepticalscience.com/meet-the-denominator.html). The numbers don't add up to 100; science is like that.

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    16. Mark Chambers

      Business & Marketing Consultant

      In reply to Bob Beale

      Hi Bob,

      Your knowledge of Climate Change is clearly far superior to my own and please don't think that I'm denying it. There are enough indicators that most of us can see, feel, or relate with to suggest that something is going on and logically, the 7 billion people (which from memory is estimated to become 10 billion by 2050) scuttling around the place each day can't go un-nonticed by planet blue. I have actually been on the environments side for a 'long' time, and done a fair amount in relation…

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    17. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      Hi David,

      I think that I may have left you with the impression that I'm arguing against climate change ?? Actually, I'm not. If the article above was about climate change, I would have read with interest but wouldn't have commented at all.
      Playing devil's advocate can create interesting conversation, which, is the best that I can do on this subject. Perhaps it came across as my personal opinion, and if so, I shall be more careful in future.

      You seem more informed on climate change, I'm happy leaving the argument 'for this conversation' to you and any others who are. As the article is about media, and, I have a couple of decades of experience in that, I'm happy to throw in my 2 cents worth there. Hopefully I've cleared all that up now ??

      Thanks David.

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    18. David Boxall

      logged in via Facebook

      In reply to Mark Chambers

      Mark Chambers: "Playing devil's advocate can create interesting conversation ...".
      Unfortunately you chose "... American studies ... which suggested that the earth had experienced this same ...". That's classic, mundane climate science denier cherry-picking.
      For those of us who don't understand the science (which I'd venture, in this case, is anyone without formal climate science qualifications), it's safest to steer clear of the science. There's too much denier mendacity out there that could trip us up. That's why I concentrate on the scientists.

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    19. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      Hi again David,

      Let me try to explain myself one last time. Well, I'll give it a shot anyway.

      Firstly, throughout this conversation I have noted that I do not know enough about climate change to do or say anything other than learn from the contributions of others and at no time has it been my intention to argue a position on it.

      Next, I have admitted that climate change should be obvious to most of us, if not through certain personal observations then through logical conclusion, but, noted…

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    20. David Boxall

      logged in via Facebook

      In reply to Mark Chambers

      Mark; I was trying to warn you that, with your choice of example, you'd shot yourself in the foot. Sorry if I offended.

      And yes, this thread was hijacked. It's typical of the zealot in question.

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    21. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      No probs David. I'm still surprised that no-one here has ventured to comment on the likely effectiveness or otherwise of Australia's 'carbon tax'. The existence of the problem doesn't in itself justify 'any' proposed solution. For example; if the proposed solution isn't going to properly address climate change, doesn't that just mean we now have 1 additional problem ?? Well, it does, that's the reason for my question.

      Cheers again.

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    22. Marc Hendrickx

      Geologist

      In reply to Mark Chambers

      Hi Mark,
      Not sure what you mean by effectiveness. To me the proposed system is just another churn through the tax system that represents an anchor on productivity. In short it's a waste of time and resources. It will do very little to reduce emissions as we are so reliant on fossil fuels, and will remain so for at least the next 20 years. The need to buy carbon credits from overseas will see a lot of cash go that way for zero return. It will have no impact on the temperature. It will have no impact…

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    23. Mark Chambers

      Business & Marketing Consultant

      In reply to Marc Hendrickx

      Hi Marc,

      Thanks for providing your thoughts on the carbon tax etc. I agree that our overall impact on the environment needs to be properly addressed and to some extent, for me anyway, that seems to be a more tangible approach. I won't argue climate change (or any other scientific specifics) but I will admit to being a little skeptical about government initiatives which involve increased taxation rather than direct action where action is clearly required.

      Government has been clever. Rather than…

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    24. David Boxall

      logged in via Facebook

      In reply to Mark Chambers

      Mark Chambers: "I'm still surprised that no-one here has ventured to comment on the likely effectiveness or otherwise of Australia's 'carbon tax'."
      As you so rightly pointed out, this article is about media. It was hijacked for one lunatic zealot's climate science denial fetish. The carbon tax is further out on that limb.
      That said, the tax is intended to be the precursor of a market-based system. The vast majority of the best qualified say that a market-based approach is most likely to succeed. Nearly all of those who argue otherwise are also climate science deniers, as far as I can see. I understand it no more than I do climate science.

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    25. David Boxall

      logged in via Facebook

      In reply to David Boxall

      But of course, the carbon tax was responsible for Black Caviar not winning by a greater margin. ;-)

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    26. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      Hi David,

      It may just have been a Lap too Phar ?? I'm currently a minority player in another conversation at the moment ... believe it or not, I'm not quite sure what to say. You'll recognise some of the other contributors though so by all means ... (I'm just stewing for the minute)

      https://theconversation.edu.au/the-carbon-tax-neednt-cost-you-easy-ways-to-cut-energy-costs-7879?utm_medium=email&utm_campaign=Latest+from+The+Conversation+for+27+June+2012&utm_content=Latest+from+The+Conversation+for+27+June+2012+CID_b1f106af131e3a28a9e68328b6cbf0e8&utm_source=campaign_monitor&utm_term=The+carbon+tax+neednt+cost+you+easy+ways+to+cut+energy+costs

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    27. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      Thanks for responding on this complete side track of carbon tax. I wonder what will happen after the next election when the opposition, likely to win without even campaigning, parade out their own list of experts to oppose the last list of experts before supposedly overturning the tax.

      There are too many examples of yesterday's facts becoming today's fables and that includes one or two things which have been strenuously argued on their scientific merit. Plus, I have also never seen a tax implemented by a government that wasn't more to do with raising revenue than the ideal they've used to justify it with. "That' is where my skepticism lies.

      On this subject, to the best of my knowledge, I don't have enough of it :)

      Cheers David.

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    28. David Boxall

      logged in via Facebook

      In reply to Mark Chambers

      Mark Chambers: "There are too many examples of yesterday's facts becoming today's fables ...".
      Perhaps. Is it wise to assume?
      I've debated people whose end position seemed to be that every current theory is necessarily wrong. Except the ones they find agreeable.
      That's why my end position is: what do the majority say? That's the majority of the best qualified. Politicians and shock-jocks have been too successful in perverting public perceptions for me to trust too widely.*
      In my experience, that majority is most often right. Otherwise, would they still be the majority?
      *Winston Churchill once said something along the lines that the best argument against Democracy is a brief conversation with the average voter. I wonder what he would think of the polluted mind of today's average voter.

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    29. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      Hi David,

      No, I'm not using 'fact to fable' as an argument for, or against, the topic at hand. It's just something that I keep in mind when assessing either side of any debate about anything. Put differently ...

      What if I'm wrong ?? It wouldn't be the first time.
      What if they're wrong ?? It wouldn't be the first time.

      As we've discussed before, most of us just aren't knowledgeable enough about this subject to make any decision at all. If push came to shove, I agree with you. Go with the majority of the 'experts'. But as shove hasn't happened yet, and likely never will, I'm happy to question everything. Imagine a society where either 'experts' or 'government' had the luxury of knowing that we'd just except whatever they told us ... not for me.

      I see that you've hopped over to the new conversation ... good luck mate.

      Cheers David.

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    30. David Boxall

      logged in via Facebook

      In reply to Mark Chambers

      Mark Chambers : "What if I'm wrong ?? It wouldn't be the first time."
      My point precisely:-
      Carl Sagan: "... Venus is an ominous reminder that in a world rather like the earth, things can go wrong. There is no guarantee that our planet will always be so hospitable."
      Stephen Hawking: "We don’t know where global warming will stop but the worst case scenario is that the earth will become like its sister planet Venus, with a temperature of 250 degrees C ...".
      The probability of the worst case is little higher than that of the best one, but the severity is so high that taking the risk is infernally irresponsible. (Risk being a function of probability and severity) I just don't think we have the right to take that risk. It baffles me that some rank a risk to their short-term interests higher.

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    31. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      Hi David,

      I'm not sure if we're debating each other here or just having a chat, I'm getting the impression that you think I'm saying that we should do nothing until it's too late. My thoughts are these;

      1. do what the majority of 'climate scientists' believe needs to be done
      2. do it how the majority of whichever experts suggest it should be done
      3. don't accept anything and just move on because a view is set
      4. keep questioning ... otherwise if there's a better way we'll never find it…

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    32. David Boxall

      logged in via Facebook

      In reply to Mark Chambers

      Mark, my concern is that our willingness to contemplate our own fallibility encourages others to use uncertainty as an excuse for procrastination.

      We don't discuss or debate in a vacuum. Bystanders pick up on what we say and interpret it in their own frames of reference.

      Carelessness promotes misunderstanding.

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    33. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      Hi David,

      Not quite sure where you're going there, but I've done my best to explain my own acceptance 'and' continuing objectivity so not much more to say other than it's really not an issue anyway ... the carbon tax begins tomorrow. I do have an issue with politicians who say one thing and do another, and while that's all of them, some have obviously been a little more blatant than others ... but let's not begin a discussion about that in this context.

      Procrastinators ?? I wanted to join the great procrastinators club once but apparently if you get around to sending in the application you are automatically denied :)

      Cheers.

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    34. David Boxall

      logged in via Facebook

      In reply to Mark Chambers

      Mark,
      Where I'm going is that Devil's advocacy carries risks. You may consider it a clever tactic, but it tends to encourage what the Devil advocates.
      As in all things, we remain responsible for the consequences of our behaviour.

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    35. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      David,

      With the greatest of respect, and please don't think me rude but ... "Rubbish".
      Playing Devil's Advocate means looking at the opposing point of view, it in no way suggests or necessitates that you agree with it. If you don't look at both views, you can't pretend to have looked at something objectively. How you choose to approach 'your' decision making process is not an issue for me, my only concern is that 'you' are 'allowed' to make 'your own' decisions based on the information 'you…

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    36. David Boxall

      logged in via Facebook

      In reply to Mark Chambers

      From http://en.wikipedia.org/wiki/Devil%27s_advocate "In common parlance, a devil's advocate is someone who, given a certain argument, takes a position he or she does not necessarily agree with ...". In doing that, the danger is that those who do agree with that position will silently take what you say for what you believe.
      If you've had to explain yourself, your behaviour is clearly generating consequences other than those you intend.
      Anyway, I seem to have annoyed you so I'll leave it at that.

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    37. Mark Chambers

      Business & Marketing Consultant

      In reply to David Boxall

      Hi David,

      I think I am probably more annoyed that this conversation was about media, which I happen to know something about, yet it quickly turned into yet another argument about climate change, which I happen to NOT know 'enough' about.

      I may have become a little annoyed at myself for what I considered was my own inability to properly explain myself ... an area where those in my particular industry really should be quite proficient.

      Your last reply has possibly assisted me to clarify my…

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  4. Mark Chambers

    Business & Marketing Consultant

    Is it 'balanced' that we either aspire to getting, or conversely, fear losing ???? Perhaps 'factual' is what we should be demanding ?? Providing that articles and reports are 'factual' rather than 'sensationalised / opinionated' it would then just come down to content. We like it, we give it our attention, and if we don't ... we don't. That's what changes balance. Aside from anything else, media has to give its audience what they want (or more to the point 'what sells') otherwise market share is lost. The long walk on a short plank scenario.

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  5. Peter Lang

    Retired geologist and engineer

    The Conversation continually demonstrates it is strongly biased towards communist / socialist / progressive / Left wing ideologies.

    Half the threads are complaining and whinging about Gina Rinehart buying 18.7% of Fairfax and her claim for board representation.

    I think it is excellent that that Gina Rinehart is buying into Fairfax. Fairfax used to be an excellent paper. But it has been taken over by the loony left fringe element. Most of the journalists are of Left persuasion. They are…

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    1. Peter Ormonde

      Peter Ormonde is a Friend of The Conversation.

      Farmer

      In reply to Peter Lang

      Yep Pete Gina's right up there as a feminist icon in my book - along with the Queen and Imelda Marcos... it takes real talent and drive to inherit the iron iron your dad found out there.

      Let's just hope that Gina's Fairfax runs a decent poetry lift out supplement every week. I can't wait.

      Incidentally, I am still looking for more words that rhyme with "special economic zones" but so far TC's readers have been to say the least unhelpful. Still what would one expect from a mob of slavering bolsheviks with no taste for the finer things in life?

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    2. Peter Lang

      Retired geologist and engineer

      In reply to Peter Ormonde

      Poetry doesn't put food on the table or provide safe, clean water.

      Gina's took a company that was heavily indebt and made it a success. Give credit it where its due. What have you done for Australia, eh? What have you achieved?

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    3. Peter Ormonde

      Peter Ormonde is a Friend of The Conversation.

      Farmer

      In reply to Peter Lang

      I actually put food on tables for a living Peter. I also make a bit of money from poetry. It keeps me delightfully slim. I have a loving happy son. He is my crowning achievement.

      Gina doesn't need any credit from me. She gets enough from banks who know a safe bet when they see one. Next you'll be telling me it was Lang and Gina who put the stuff down there. As I've said elsewhere, praising Gina is like writing an ode to the cattle ticks that give us sausages.

      Finding stuff, digging it up and flogging it off isn't actually making anything Pete. In common law it's called stealing by finding.

      Not much a legacy in my book... leaving one's kids some holes.

      Here I found one:

      Special economic zones
      they make good sense to them what owns
      the hills and rocks, this stuff we find
      in others' country, stolen blind.

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