Despite an abundance of evidence illustrating that weight gain is caused by a complex cocktail of factors, obesity is often solely attributed to poor individual lifestyle choices – such as diet and exercise.
This type of simplistic view of what causes weight gain leads to and reinforces what’s known as “weight stigma”. This is defined as:
A bias or discrimination aimed at individuals perceived to be overweight.
But this isn’t something that just impacts people of a certain weight. In fact, weight stigma affects people of all body shapes and sizes – including people classed as a healthy weight.
These types of attitudes of course aren’t helped by the fact that fat jokes, as well as stereotypical and derogatory images of overweight people are so common. For a start, think about TV soaps – research has shown that characters with excess weight have more negative experiences, fewer friendships and less romantic relationships when compared to characters of a healthy weight.
The role of the media
This can be seen in The Times’ recent article, which has the headline “Heffalump Traps will Clear the NHS of Fatties” – clearly highlighting that people with obesity are stereotyped and in many cases, belittled.
Reports in newspapers are often on the “controllable causes” of weight gain, such as dietary behaviours, with little mention of so-called “uncontrollable causes” – like portion upselling, food formulation, and food advertising.
Research looking at the way national newspapers in the UK portray obesity also shows that 98% of articles inform readers it is something that is controllable. This leads people to believe that being overweight is caused only by poor lifestyle choices, and is fundamentally solved by being more active and eating a healthier diet. The reality of course is very different and extremely complicated.
What’s more, these newspapers are collectively read by millions of people. Such articles both reinforce and endorse stigmatising attitudes and discriminatory behaviours towards people with obesity. It sends the message out loud and clear that it’s acceptable to judge people based on their body weight.
Weight stigma is seen in all areas of society – including workplaces, schools and education centres – as the recent Daily Mail article article “Why I refuse to let my daughter be taught by a fat teacher” clearly demonstrates.
These types of attitudes are also clearly evident in government policy. In 2011, Andrew Lansley, the Secretary of State for Health, said:
We need to be honest with ourselves and recognise that we need to make some changes to control our weight. Increasing physical activity is important but, for most of us who are overweight and obese, eating and drinking less is key to weight loss.
This was written in a call to action on obesity.
Whether you’re a politician or a medical professional, it doesn’t necessarily make you immune to popular belief and media misconception.
But beyond all of this, weight stigma is doubly damaging because it not only negatively impacts people who are overweight, but it further hinders the likelihood of countries taking effective action. This system wide action would see the creation of a health promoting environment – one that is free of stigma and individual blame. The responsibility for obesity must be shared between society and the individuals within it.
To help with this, we must move beyond the use of demeaning weight related imagery in the media. This is one reason why the Obesity Action Coalition, the Rudd Centre for Food Policy & Obesity – a non-profit research and public policy organisation – and the European Obesity Association have each produced preferred non-stigmatising image banks that journalists and media outlets can use.
This is an important step because negative images can greatly impact people with obesity on a daily basis, which can lead many to feel depressed about their physical appearance.
Only by accurately reflecting the realities of obesity – that it is a chronic disease caused by both controllable and uncontrollable factors – can we move towards establishing an effective solution. Given that a UK based research study from 2015 found that adults of all ages and backgrounds have stigmatising attitudes towards those with excess weight, this is clearly something that needs to be tackled sooner rather than later.