Sorry, but there’s no business case for gender quotas

There’s support across the globe for increased female participation at leadership levels. In Norway, it’s a legislative requirement that at least 40% of the board members of listed companies are women. Spain, Italy, Belgium and The Netherlands also have mandated quotas. Firms and organisations in other…

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There may be no causal correlation between a board’s gender diversity and firm performance, but greater female participation does have its benefits. Image from www.shutterstock.com

There’s support across the globe for increased female participation at leadership levels. In Norway, it’s a legislative requirement that at least 40% of the board members of listed companies are women. Spain, Italy, Belgium and The Netherlands also have mandated quotas. Firms and organisations in other countries, including Australia, are voluntarily adopting gender targets.

Of the many reasons put forward to promote gender diversity in workplaces, a call for general fairness is one of the more effective and is easily understood. But the debate becomes illogical when diversity advocates claim that company performance will automatically lift if there are more women involved in executive-level decisions.

In fact, it does women a disservice to raise such unrealistic expectations. The findings of a range of diversity research projects that I have been involved with, using data from a number of countries and from different periods starting in 1996, make it evident that there is no actual business case for gender targets. Some companies may do better with more women, but others may not.

If it really were clear that simply adding a woman to the board would increase shareholder value by a significant amount, you can be sure that firms would already be doing it. This is business, after all.

Of course, there is a fairly large literature arguing that such a business case exists. In essence, such claims point to a correlation between firm performance and gender diversity on the board. That correlation is always positive if you only look at it as a correlation. But what the literature completely ignores is the question of whether this correlation is causal. As soon as you try to address the causality question, you don’t find this positive relationship anymore.

But the news is not all bad. Our research has revealed benefits that women bring to boards: notably conscientiousness, better corporate governance and performance accountability. Women also appear to be tougher monitors of management. The likelihood that a CEO will get fired if performance goes down is higher when more women are on the board.

Whether a tough board is always a good thing is contestable. If a board is constantly nitpicking and looking over the CEO’s shoulder, the CEO is less likely to share much information with the board, which may be less than ideal for decision-making. In the female participation debate, nothing is black and white.

But we do know that women are more likely to turn up to board meetings than men, and that men show up for more meetings when there are more women on the board. Also, when it comes to directors' pay, women are more aligned with shareholders by having a greater portion of equity in their compensation. These are likely positives.

Also, contrary to their counterparts in the wider population, women on boards are less tradition-bound and less averse to risk than men. This encourages the idea that if women were able to have an effect on boardroom decisions so that their values were reflected, they could facilitate innovation. Another possible positive.

I’m a big advocate of diversity and value working in diverse groups. But at the same time, I don’t believe who we work with should be mandated. Some senior managers may decide that they’re happier working with men. Perhaps they enjoy going off to football games after board meetings and believe that women wouldn’t enjoy that sort of bonding. Sometimes people just work better with particular types of people. If that means men and the company is operating well, then that’s a perfectly valid approach, if regrettable from an equal opportunity point of view.

Yes, there are demonstrable effects and arguable benefits in promoting the participation of women. But it’s foolish to claim that their input will automatically improve company performance, or that at the very least, won’t make it any worse. It’s simply not true – and has the unintended consequence of setting women up for a fall.

Professor Renee Adams is the Commonwealth Bank Chair in Finance at the Australian School of Business. Professor Adams will discuss her research at the Australian Graduate School of Management’s 35th anniversary conference on 11 September 2012.

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14 Comments sorted by

  1. Craig Minns

    Self-employed

    A bit of common sense really. If men and women are equivalently intellectually equipped on average, which seems reasonable to assume on the evidence, then there should be little difference in their evidence-based decision-making, which is what boards demand.

    The problem is that there is a wide distribution behind that mean and some will happen to be in the right place at the right time, but without the right skills or experience. Pushing people to the top beyond their ability is not wise or kind to the people involved. Far better to let the natural processes sort it all out. Remove the barriers, but don't promote based on gender.

    I'm sure there are lots of very capable women who don't much like the idea that anybody might think they got the job just because they happened to be of the right gender, which is only fair.

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    1. Craig Minns

      Self-employed

      In reply to Craig Minns

      ow I'm really confused. Apparently somebody doesnt like my comment, but can't explain why. May I suggest that people who lack the articulacy to express themselves might be better served reading the comics? I recommend Red Meat and XKCD, which have a large archive and should keep you amused for seconds.

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    2. Mike Cowley

      logged in via Facebook

      In reply to Craig Minns

      Fixed ya up there Craig, but I don't like the upvote/downvote mechanism for the same reason - if you've got something to say, say it....

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    3. Mike Cowley

      logged in via Facebook

      In reply to Mike Cowley

      I should add, I agree with you, I'm not just mounting a protest against the voting.... But I would add that there is still a place for mechanisms to increase opportunity and participation amongst certain groups in certain places, just that they should be designed with your point in mind and probably should be less prescriptive as you get to more responsible positions.

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    4. Craig Minns

      Self-employed

      In reply to Craig Minns

      The main reason I dislike it is that it lends itself to groups with an agenda but with little substance to their position. On another topic I've watched the movement over time and what seemed to happen is that a large number of red ticks were applied all at once early on, then after work a substantial number of blues were added, reducing the net red to about half. The next morning, about mid-morning, a heap of new red ones appeared and that night, a few more were expunged by blues over a period of several hours

      If the ticks appear in real time, it suggests that some organised group was madly clicking during work hours, possibly even doing so professionally (I'm told the Government has considerably in excess of 1600 "media advisors") no doubt hoping to "frame the debate" by so doing...

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    5. Craig Minns

      Self-employed

      In reply to Mike Cowley

      "there is still a place for mechanisms to increase opportunity and participation amongst certain groups in certain places"

      I'd give a qualified agreement with that statement. The mechanisms shouldn't be coercive or prescriptive of quotas and the like, since that simply shifts the disadvantage elsewhere unless the mechanism actually creates new job as a natural consequence. If the same number of jobs exist, then giving one to someone with a special case removes the opportunity from someone with a strong case.

      Zero sum...

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  2. Mark Goyne

    Lawyer

    Its quite simple. Quotas = mediocrity Appointment on merit means merit.

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    1. Mike Cowley

      logged in via Facebook

      In reply to Mark Goyne

      That's a nice simple world you live in there, I wish I could find it so I can join you. In the world I'm stuck in, all sorts of people pay lip service to merit and then go hire people based in part on how they look or what school they went to.

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    2. Mike Cowley

      logged in via Facebook

      In reply to Mark Goyne

      Fine. I wouldn't lean on it for support though if I were you, the foundations look just a little shaky.

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    3. Sue Ieraci

      Public hospital clinician

      In reply to Mark Goyne

      "Appointment on merit means merit."

      Mark - that's an ideal principle for a green-field start.

      But, accepting that we live with the legacy on a non-meritocracy, how lionig should we wait to reach one?

      We already know from research that the origin of a name on a job application makes a difference to the response.

      I suggest we have to re-set the system and then apply the merit principle.

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  3. Peter Elepfandt

    Medical Doctor

    The argument "If it really were clear that simply adding a woman to the board would increase shareholder value by a significant amount, you can be sure that firms would already be doing it. This is business, after all" is unfortunately badly flawed.

    As pointed out by Sue and Mike already that is not how firms behave (lipstick/looks/ethnic background versus merits).

    In MedSchool we learned about diurnal rhythms and the effects of a midday nap . A sawing company trialed a paid nap (during worktime…

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  4. Melanie Raymond

    Chair, Youth Projects, independent NFP

    Disappointed - would have expected better informed view. If I am not comfortable with black people, or Jewish people, is that okay if its good for business? "Regrettable" but hey, it's okay as long as your not outside your comfort zone. This from someone in such a senior position. Can't believe it.
    Women are not being set up for a fall, very comfortable to hit the ground running and already doing well. But these views may be setting the author up for a fall. Certainly shameful and just plain awful. These views make even a bank look bad.
    I'm no racist but…." sounds a lot like "I'm a big advocate for diversity…but"..Yuk. And shame.
    "But the news is not all bad." about women on Boards. Phew. So relieved.

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    1. Craig Minns

      Self-employed

      In reply to Melanie Raymond

      " If I am not comfortable with black people, or Jewish people, is that okay if its good for business?"

      Apparently it's OK for men to be removed from sitting next to children on aircraft because it makes some people uncomfortable. Does your concern for discrimination extend to men as well?

      Is it OK that the APS has preferential hiring and promotion policies based on gender? What about the men who miss out on selection because they happen to be the wrong gender? What's the business case for that?

      I suspect you only see "injustice" in one vector.

      " "Regrettable""

      No, "practical". It dosn't make sense to disrupt a well-functioning team just to satisfy some rather nebulous principle.

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