The iPhone 4S: has Tim Cook started his tenure as Apple CEO with a dud?

Stepping into the shoes of Steve Jobs was never going to be easy. EPA

If Steve Jobs’ illness wasn’t so apparent, one could be forgiven for thinking he had deliberately left Apple when he did to avoid making the “Let’s Talk iPhone” announcements.

Instead, it was left to Apple’s new CEO Tim Cook to handle an event which has been met universally with a sense of disappointment, including an initial 5% drop in Apple’s stock price.

Bloggers, tech reporters, twitterers and everyone that owns an Apple product had been expecting the announcement of the iPhone 5. The iPhone 5 rumours suggested the phone would have a new, thinner shape, a larger screen, faster processor, more memory, 4G capability, better camera, and the inclusion of a NFC (near field communication) chip for contactless payments.

The rumours also suggested the announcement of the iPhone 4S – a slightly improved version of the iPhone 4 – but it was clear that the interest lay in the iPhone 5.

What Apple actually announced, we now know, was the iPhone 4S. Looking at it objectively as some reporters have, the iPhone 4S is a much-improved device over the iPhone 4. It has a faster processor (the iPad 2’s A5 dual core chip), an eight-megapixel camera, voice recognition, a “Find My Friends” feature and greater storage capacity models.

The main disappointment seems to centre on the fact it wasn’t called the iPhone 5 and that it isn’t physically distinct enough that people will notice you have a new phone.

The iPhone 4S appears similar to its predecessor, the iPhone 4. EPA