If Steve Jobs’ illness wasn’t so apparent, one could be forgiven for thinking he had deliberately left Apple when he did to avoid making the “Let’s Talk iPhone” announcements.
Bloggers, tech reporters, twitterers and everyone that owns an Apple product had been expecting the announcement of the iPhone 5. The iPhone 5 rumours suggested the phone would have a new, thinner shape, a larger screen, faster processor, more memory, 4G capability, better camera, and the inclusion of a NFC (near field communication) chip for contactless payments.
The rumours also suggested the announcement of the iPhone 4S – a slightly improved version of the iPhone 4 – but it was clear that the interest lay in the iPhone 5.
What Apple actually announced, we now know, was the iPhone 4S. Looking at it objectively as some reporters have, the iPhone 4S is a much-improved device over the iPhone 4. It has a faster processor (the iPad 2’s A5 dual core chip), an eight-megapixel camera, voice recognition, a “Find My Friends” feature and greater storage capacity models.
The main disappointment seems to centre on the fact it wasn’t called the iPhone 5 and that it isn’t physically distinct enough that people will notice you have a new phone.