Non-communicable diseases – Matthew Rimmer examines plain packaging as a way to curb tobacco use. Smoking is one of the biggest causes of non-communicable diseases.
In an episode of the television show Mad Men, Don Draper, the creative director of advertising agency Sterling Cooper, declares that tobacco is “the greatest advertising opportunity since the invention of cereal”.
The mad men of the tobacco industry have long used packaging to undermine health warnings; to engage in false and misleading advertising; and to encourage consumers to initiate and maintain the use of its addictive products.
Recent subversive tobacco packaging in the United Kingdom attests to this: