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Fewer people are being ‘socialised’ into Conservative voting since the dominance of New Labour in the 1990s.
Former President Donald Trump greets supporters following a 2020 campaign rally in Arizona.
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New findings by political scientists at Northwestern University and Harvard Kennedy School provide a clearer picture of which demographic groups support Trump.
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An association with Brexit and a desire to win back the white working class aren’t particularly appealing to minority voters.
EPA/Andy Rain
The UK’s black Caribbean community is traditionally more inclined towards Labour. They’re even less likely to switch now.