Whether about a comet hitting the Earth or a virus infecting the world, fear-based messages often do not succeed at changing people’s behaviors.
Academic rigor, journalistic flair
Articles on pro-vaccine
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Social media activity suggests that pro-vaccine evidence may be starting to outweigh anti-vaxxer disinformation.
Effective communication strategies will be crucial if scientists want to counter the worrying anti-vaccination trend.
Top contributors
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Research Fellow, Centre for Research on Evaluation, Science and Technology (CREST), Stellenbosch University
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Science Communication Researcher, Stellenbosch University
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Professor of Informatics and Computer Science, Indiana University
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Ph.D. Student in Informatics and Network Science, Indiana University
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Professor of Communication Arts and Sciences, Penn State
