To say that women’s sport in North America is thriving is an understatement. The question, now, is how these leagues can sustain and build upon their success.
The rise of sports betting, fuelled by the proliferation of online platforms and the legalization of gambling in many areas, has brought new complexities to the world of sports.
Attention is a limited resource and the sports leagues face a long list of competing choices for viewers. The NBA is trying to pull in more viewers this year with its new In-Season Tournament.