As temperatures warm, ski and snowboard resorts are investing more in snowmaking and seeing their seasons shrink. Those costs roll down to customers in an already expensive sport.
Australia’s ski season is finally getting underway, with the first resort, Perisher, opening its ski lifts after some weekend snow fall. But snow lovers are still watching and waiting for good falls elsewhere…
Associate Professor of Sport Management and Director, Center for Sport Management and Education and the Laboratory for Sustainability in Sport, Texas A&M University