Whether or not Patagonia’s recent move will have a lasting impact on business responsibility will depend on how it balances its environmental impacts with the social good it carries out.
Yvon Chouinard, his wife and their two adult children have given the company he founded away. From now on, its profits will fund climate and conservation work.
Yvon Chouinard’s gift is unusual due to its structure but is also part of a trend. Many billionaires and large foundations are now funding these causes.