Researchers have found that, over time, alcohol warning statements can be effective for influencing the buying habits of youths aged 18 to 25 years.
The study had 300 participants who were asked to make a series of choices about their preferences for different alcoholic drinks. Each decision required participants to choose between various combinations of brands, alcohol content levels and warning statements.
Researchers used the results to divide responses into five clear classes, or groups, each with certain preferences around brands, alcohol content levels and alcohol warning statements.
One clear trend was the deterrent effect of negatively framed messages around health.Read more at University of Western Australia