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The AFL does best in attracting young women to games and then maintaining their loyalty in later years. AAP/David Mariuz

Female fans are AFL’s secret weapon in drawing crowds

The AFL draws the biggest crowds in the country and its growth has been driven by female fans being drawn to the game and sticking with it as they get older.
The process by which women become fans is more complicated and interesting than people previously imagined. AAP Image/Joe Castro

Sexually transmitted fandom? Why women really follow AFL

Men might believe that women don’t have what it takes to be serious sports fans but new research into female AFL fans proves them wrong. Some women are footy converts, some have it in the blood – and some were born to it.
Would a little extra pay make the Coyboys’ Demarco Murray more likely to take risks (like plowing headfirst into another player)? Would the threat of a fine deter him? Reuters

Does a running back’s pay affect his willingness to take risks?

It turns out professional football players are perfect lab rats for labor experiments, and the answer has implications well beyond the NFL.
An Australian study found certain elite athletes were more at risk of taking drugs than others. Lee Morley/Flickr

Sports stars do take drugs – but not as much as the rest of us

Our study found that 8% of the 1,684 elite Australian athletes we surveyed said they had used at least one of six illicit drugs – including ecstasy, cocaine and cocaine – over the previous year.

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