Senior Lecturer in Sport Management, University of Winchester

Dr Keith D. Parry is a Senior Lecturer at the University of Winchester (UK) and an Adjunct Fellow at Western Sydney University. He is an award winning writer and teacher. He has a background in sports coaching and sports development and continues to be actively involved within the sports industry. His research interests are based around the sociology of sport, with a focus on sports fandom and fan engagement, and he has used a variety of qualitative methods to study these. His PhD examined the constructions of sports heroes within the setting of a new sports team.

Keith is also passionate about teaching and engaging students through innovative teaching practices. He is active on Twitter and this is one of the tools which he uses in his teaching practice.

Keith still plays a variety of sports and also confesses to being a sports fan.


  • 2018–present
    Senior Lecturer, University of Winchester
  • 2011–present
    Lecturer in Sport Management, University of Western Sydney
  • 2005–2011
    Programme Leader Sports Coaching and Development, Bournemouth University


  • 2017 
    Western Sydney University, PhD
  • 2007 
    Bournemouth University, PG Cert Higher Education
  • 2004 
    University of Birmingham, MA
  • 2001 
    University of Warwick, PGCE
  • 2000 
    University of Warwick, BSc (Hons)